As a Product Marketing Manager at Gameloft, you'll drive the marketing for our cross-platform video games, managing their entire lifecycle. You'll work closely with our production studio in Brisbane and Gameloft’s Global Marketing team.
Responsibilities
- Define and implement global marketing campaigns and key beats that align with product target markets.
- Conduct market research to identify target audiences and refine game positioning.
- Maintain and evolve the game’s brand identity.
- Collaborate on game development to enhance user experience and engagement.
- Oversee marketing approvals and explore partnership opportunities.
- Manage the creation of promotional assets and execute marketing strategies.
- Analyse campaign results and user feedback, reporting insights to the team.
- Coordinate marketing calendars, community management, and work with User Acquisition teams.
