To manage media implementation and strategy for each film. Splitting films with the other media lead roles this role is a key gatekeeper for paid media activity on allocated UPI titles.
PEOPLE MANAGEMENT & KEY CONTACTS
- Key contact for UPI global marketing teams.
- Externally responsible for managing the day to day delivery on UPI from the media agency.
- Key contact for UPI social & Creative Content teams
- Mentoring of UPI Media Lead
MANAGER LEVEL BROADER RESPONSIBILITIES: UPI STUDIO ONLY
- This role will monitor the incoming communications from UPI and ensure key members of the UPI team are across any major updates or requests for current or future titles.
- UPI Deal Mapping in consultation with WB Media Manager / Head of Media & Creative
- In consultation with senior marketing leadership manages the delivery of HO/Filmmaker presentations to showcase local market campaign (UPI Films
MEDIA IMPLEMENTATION:
- Owns the media briefing and implementation of media plans for allocated film slate.
- Drives long lead media briefing and creative brainstorm sessions with the agency and key media partners
- Forward plans key media channels and placements
- Sets media objectives and feeds into the marketing brief for media requirements
- Reviews media plans in consultation with the marketing manager
- This includes checking:
- Flighting of activity
- Environments
- Costs & buying metrics
- Targeting
- Creative considerations
- Checking of TV spot lists (environments, creative allocation, durations)
- Review placement of key outdoor
- TV integration ie. toolkit allocations, sponsorships
- Head office reporting & creative allocation requests
- Provides feedback on full media plan to agency
- Reviews weekly TV and Digital reporting to identify learnings, efficiencies or action items
- Provides head office / marketing team with media campaign summary.
- Briefs in Exhibition 1st Party Data social campaigns which are complementary to our paid media activities
PUBLICITY INTEGRATAION
- Works with publicity team to deliver on key promotional objectives and integration
- Leads alongside publicity the Trailer break launch campaign
- Responsible for delivering Trailer Break results for allocated film to broader business and works with Social Specialist to benchmark results
- Creative content strategies & influencer amplification
- Collaborates with publicity to review any spend associated with Screening events / media promotions / brand content campaigns
CREATIVE CONTENT
- Liaises with marketing and production executive on creative assets and deadlines
- Maps creative content for media placements in consult with Creative Services Lead & Executive role
ORGANIC SOCIAL COMMUNICATIONS:
- Drives the briefing process for allocated film with external social media agency, this includes ;
- Communicating social media objectives
- Outlining key publicity initiatives that need to be supported in social
- Provides an overview of ALL content that is available from advertising, publicity, head office bespoke social content.
- Provides direction on locally developed content requirements
- Outlines any key exhibition or partnership activity that needs to be supported or amplified in social
- Works with agency to identify any suitable influencers for content creation on our owned Universal channels
- Sets targeting and budget allocations for all paid social media activity in line with supporting digital AV and overall campaign weights
- Manages the social agency to respond to the brief and collaboratively develops a conversation calendar and action plan for each film.
- Approves all organic social media content before it goes live
- Where required manages the social agency to deliver premiere activations
