Australia's highly respected food brand, Good Food, is looking for an energetic social media editor to join its team. The ideal candidate will have a proven news instinct and an interest in Australia's food scene.
You will play a pivotal role in shaping and executing Good Food’s social media strategy. We’re looking for someone who can bring fresh ideas about digital storytelling and help grow our audience with innovative content that builds a loyal community. Social Media is constantly evolving and changing, and we are looking for someone who can keep Good Food at the cutting edge.
Day to day you will:
- Help generate story ideas for content geared toward distribution across social media platforms.
- Manage Good Food’s social media accounts.
- Write, create and publish social posts and stories.
- Capture photos and videos, create composite images and GIFs as needed - sourcing images, designing in Canva.
- Work to ensure the tone and balance of content is appropriate, targeted, reflects GF’s brand identity and resonates with the audience.
- Maintain consistent messaging and promptly address any feedback or crises that may arise.
- Use analytics to make informed strategic decisions. Monitor performance metrics and continuously refine strategies to optimise engagement, reach and brand awareness.
- Identify emerging growth tactics and trends.
