Digital Manager – Programmatic Focus
About the job
PMX is the central investment practice for Publicis Media, accountable for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships and intelligence.
We are client-centric and operate on the principles of trust, transformation & talent.
We are a passionate team focused on delivering growth for Publicis Groupe by educating and driving adoption of Publicis Groupe solutions including Precision, APEX, Partnerships, and Value Management.
This role sits within the APEX team.
What does life at Publicis Groupe look like?
Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:
A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
A creative, fun and rewarding office environment backed up by our Publicis
Liberté flexibility approach “working your way, with us!”
Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
Extensive Learning & Development opportunities, including more than 15,000learning programs via our online learning platform Marcel Classes
A culture of open feedback and guidance to achieve your goals through our Career Conversations program
A committed Diversity, Equality and Inclusion strategy driven through our Viva!Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
Access to counsellors, psychologists and professionals through Sonder - an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs
THE PURPOSE OF THE ROLE
Working with multiple stakeholders within agencies and market to ensure successful campaign delivery and client outcomes in APEX self-serve and monitored IO digital campaigns.
As a valued member of the team, the digital performance manager will work with the programmatic director and account managers to deliver and plan effective biddable campaigns.
KEY OUTPUTS
SELF SERVICE
· Deliver RTB buying strategies, optimization and strong reporting insights across APEX trading clients
· Generate finest outcomes for our clients bringing best practice and new innovative ideas to get to the goal
· Identify and effectively communicate the APEX trading desk proposition, tech, process and partnerships as they relay to the grown of current clients
MANAGED SERVICE
· Ensure briefs are clear and details from agency partners and effectively brief appropriate partners
· Own the digital media strategic and tactical recommendation outputs
· Generate the finest outcomes for clients delivering on APEX KPIs and business goals for the group
CLIENT SERVICING/ MEDIA PARTNERSHIPS
· Build relationships with key agency teams, you need to be a trusted partner
· Work with agencies to help provide brief acknowledgements for their clients assisting through the planning and buying process
· Build new media proposals, effectively communicating media strategies and rationale
· Assess the digital media landscape, building strong relationships with programmatic partners and tech to effectively communicate this to stakeholders
COMMERCIAL/ FINANCE
· Deliver on APEX targets via products and solutions to clients
· Assist GDD/PD with monthly reconciliations and owning the finance process as well as campaign forecasts in salesforce
· Ensure agencies remain compliance with paperwork and loading
OPERATIONAL
· For self-serve – ensure tight streamlined process is implemented for programmatic excellence including recommendations, monitoring and optimization
· For managed – follow streamlined process for briefing/proposals/ invoicing & billing
IDEAL EXPERIENCE
• Min 3 years' experience in programmatic media trading
• Preferred client facing experience
• Strong knowledge and working knowledge of Australian media and programmatic landscape
• Experience across DSPs: DV360, TTD, Yahoo
• Preferred experience in DOOH and Audio programmatic media buying
If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via[email protected]- your personal information will be kept confidential.
