On behalf of our client, we are looking for an experienced full-time CRM Real Time Manager.
The daily duties and responsibilities include:
Campaign Ownership:
• Manage the end-to-end campaign execution for Real Time CRM campaigns as well as Live operations planning across Chumba/GP/Luckyland.
• Manage the end-to-end campaign execution process from ideation, stakeholder buy-in, assets preparation, content creation, business-wide communication, comms deployment and subsequent performance tracking.
• Ensure comms across all retention channels are created and personalised accordingly based on customer segment.
• Strategize and implement Test and Learn campaigns, incorporating learnings into future initiatives.
• Identify, understand, surface and increase the average lifetime value & engagement of customers Through strategic campaigns.
• Define and track key metrics that demonstrate the effectiveness of Real Time Marketing campaigns, and continuously optimize campaigns based on these metrics.
• Manage ad-hoc or unplanned projects and initiatives based on the priorities of the business and the Marketing team.
• Manage and mentor a team of CRM specialists, fostering a collaborative and high-performing work environment.
• Ensure that we full leverage the capabilities of our Marketing Tools to minimise manual workarounds.
• Ensure that Product initiatives that require Marketing Input are fully supported.
Reporting and Tracking
• Own the KPis for his/her respective campaigns.
• Understand the story behind the numbers and present results and insight to the rest of the business in various forms.
• Collaborate with the analytics team to understand customer behaviour and tailor campaign journeys accordingly.
• Report on campaign performance periodically and determine if underperforming campaigns are either tweaked, stopped, or replaced.
• Present results and optimization strategies to the Head of CRM & Live Operations, driving continuous improvement in campaign effectiveness
Qualifications – Bachelor's degree qualification in marketing, business administration, related discipline or equivalent work experience.
Experience & Skills
• 5+ years' CRM experience.
• Understands the lifecycle of the customer.
• Solid understanding of online Casino and Poker products.
• The ability to structure tests, understand data analysis and take meaningful action based on results.
• Experience of end-to-end campaign process. Ideation, planning, execution, analysis and optimisation.
• Experience of self-improvement and continuous learning.
• Creative problem-solving skills.
Location: Sydney NSW 2000.
APPLY HERE: https://hire.xemplo.com/public/69b514fc-0b49-4663-8e38-be0777f9b67a/6e6d3aa2-7efb-4526-a940-98083b6938be
The daily duties and responsibilities include:
Campaign Ownership:
• Manage the end-to-end campaign execution for Real Time CRM campaigns as well as Live operations planning across Chumba/GP/Luckyland.
• Manage the end-to-end campaign execution process from ideation, stakeholder buy-in, assets preparation, content creation, business-wide communication, comms deployment and subsequent performance tracking.
• Ensure comms across all retention channels are created and personalised accordingly based on customer segment.
• Strategize and implement Test and Learn campaigns, incorporating learnings into future initiatives.
• Identify, understand, surface and increase the average lifetime value & engagement of customers Through strategic campaigns.
• Define and track key metrics that demonstrate the effectiveness of Real Time Marketing campaigns, and continuously optimize campaigns based on these metrics.
• Manage ad-hoc or unplanned projects and initiatives based on the priorities of the business and the Marketing team.
• Manage and mentor a team of CRM specialists, fostering a collaborative and high-performing work environment.
• Ensure that we full leverage the capabilities of our Marketing Tools to minimise manual workarounds.
• Ensure that Product initiatives that require Marketing Input are fully supported.
Reporting and Tracking
• Own the KPis for his/her respective campaigns.
• Understand the story behind the numbers and present results and insight to the rest of the business in various forms.
• Collaborate with the analytics team to understand customer behaviour and tailor campaign journeys accordingly.
• Report on campaign performance periodically and determine if underperforming campaigns are either tweaked, stopped, or replaced.
• Present results and optimization strategies to the Head of CRM & Live Operations, driving continuous improvement in campaign effectiveness
Qualifications – Bachelor's degree qualification in marketing, business administration, related discipline or equivalent work experience.
Experience & Skills
• 5+ years' CRM experience.
• Understands the lifecycle of the customer.
• Solid understanding of online Casino and Poker products.
• The ability to structure tests, understand data analysis and take meaningful action based on results.
• Experience of end-to-end campaign process. Ideation, planning, execution, analysis and optimisation.
• Experience of self-improvement and continuous learning.
• Creative problem-solving skills.
Location: Sydney NSW 2000.
APPLY HERE: https://hire.xemplo.com/public/69b514fc-0b49-4663-8e38-be0777f9b67a/6e6d3aa2-7efb-4526-a940-98083b6938be
