As Senior Manager, Sales Content & Enablement, you’ll play a leading role in our sales efforts - enabling our sales and account management teams to win with narratives, insights, sales content and training. You will own the development of the Afterpay B2B positioning and value proposition, produce a suite of sales content to empower our sales teams, and create compelling B2B brand storytelling. The challenge in front of you is to convince merchant partners “why Afterpay” at every step of the sales and account management process. You will bring a strong story-telling capability to craft narratives and materials for merchant partners from SMB to Enterprise scale.
Value proposition: own the Afterpay merchant value proposition, and the development of merchant-focused messaging programs to support its use across sales, account management and B2B marketing channels
Sales narratives: work with sales leaders to develop a deep understanding of the sales process, and develop narratives and sales content materials to effectively position the Afterpay proposition, differentiate our offering and overcome objections
Sales content: own the creation of sales materials across a range of formats, and for a range of channels. Partner with sales, account management, B2B marketing, product to align enablement programs to business objectives, ensure consistent messaging, and address gaps
Insights: partner with data science, insights, research and strategy teams to develop compelling insights and proof points that demonstrate the positive impact of Afterpay on merchant partners
Product narratives: ensure strong positioning and messaging of the Afterpay product suite to merchants
Partner with B2B marketing to support account based marketing initiatives. Partner with sales to build account-specific messaging strategies for Enterprise deal cycles
Collaborate on the production of case studies and testimonials that highlight the success of Afterpay partners
Tools and training: own the deployment of our sales content platform, ensuring maintenance of sales materials and the adoption of best-in-class enablement tools
Measure Impact: track and analyse the effectiveness of enablement programs and initiatives, using data to assess performance and make data-driven recommendations for improvements
