Who we are:
The Marketing Practice is an agency for the new, integrated era of B2B.
- We have nearly 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.
- Our clients are some of the world’s biggest tech brands and fast-growing challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards.
- Our success comes from identifying, recruiting, and developing talented people like you. A job at TMP offers the chance to build on your capabilities every day, learning from the leading specialists you’ll work alongside.
Now, we’re looking for a Senior Creative Strategist for our small but mighty APAC team, based in Sydney.
Purpose of the Role:
The main role of the Senior Creative Strategist is to be the local creative lead for our APAC portfolio of clients. You’ll ensure that our creative work in the region is compelling and effective, translating our clients’ needs into creative outputs and campaigns.
You’re a sharp thinker with excellent ability for clear, concise communications. You have a strong background in copywriting, are comfortable with detailed subject matter, but can also step out of the detail and recognize the overarching narrative we’re building for clients. You’re comfortable developing all kinds of creative assets and presenting them to clients. You’ll be drawing on the experience and capabilities of our global creative team, but expected to work independently as a confident, local specialist. The Senior Creative Strategist will be involved in scoping and selling creative projects to clients, as well as collaborating across functions – especially creative, strategy, client services and media – to bring fresh thinking to all kinds of campaigns.
This would be an ideal role for an ambitious Senior Copywriter, Content Strategist or Associate Creative Director looking for more flexibility and responsibility.
Your Role within the APAC Team
- Help creatively lead the APAC client portfolio, championing creativity, quality and effectiveness with the team and with clients. You’ll be involved in producing the work directly but will also collaborate with other global creatives and act as a point of QA for local freelancers.
So that: Clients and colleagues are convinced of the value of creativity and our ability to deliver ground-breaking solutions. - Think outside the box and challenge the status quo. Bring fresh ideas from around the agency and the industry that push our clients’ thinking.
So that: We’re addressing marketing challenges in effective and innovative ways. - Be a solution designer: inputting early into projects, working on the project scope, challenging our strategy work and creative briefs, and supporting the team with cost estimating.
So that: Creative and strategy work in APAC flows smoothly, with clear briefing, timings and guardrails to ensure success.
Your Role for our Clients
- Be a trusted advisor to the clients, continually advocating for the value of creativity.
So that: Our clients understand the value of clear strategy and distinctive creative work and support us with what is required to achieve it. - Build and maintain relationships with key stakeholders within our clients’ businesses, such as senior marketing leaders, sales leads, product experts and brand teams.
So that: You have a deep understanding of clients’ needs and tensions – spotting opportunities to solve problems and bring in more business via creativity. - Constantly look for new ways to solve our clients’ challenges – being proactive in taking fresh ideas and opportunities to them and making them feel like part of our team.
So that: We are their first port of call for any marketing challenge, and they continuously share our work among their colleagues.
Your Role for TMP
- Be commercially aware, looking for opportunities to increase our creative work and understanding how creativity fits into all of our group services – including demand generation, ABM, partner marketing and brand programs.
So that: We ensure the team remains commercially effective and maintains a steady pipeline of creative work, maximizing our share of spend. - Regularly share work and insights with the rest of the agency, as well as bringing the best ideas from other regions back to APAC.
So that: We can develop the strength of our creative & strategy offering in APAC, broaden the services we offer to clients, and are able to scope and sell work effectively. - Starting to proactively identify growth opportunities within the existing work in APAC. Get involved in proposals and pitching as the ‘voice of creative’ for the region.
So that: Your detailed client knowledge translates into greater commercial impact for TMP.
Who you are
- 5+ years of experience in complex copywriting, content strategy and/or creative strategy. A strong understanding of the B2B technology sector is advantageous.
- First-rate copywriting skills, especially dealing with complex subject matter.
- Proven experience at creative concepting and developing successful creative campaigns from concept to market launch.
- Excellent communication (written and verbal) and interpersonal skills with the ability to build strong client relationships.
- Ability to work independently and as part of a team in a global environment.
What you will need
- passion for exciting marketing and engaging creative work
- A strategic mindset with a focus on achieving measurable results for clients.
- Strong presentation and communication skills
What we offer in return
- Generous holiday allowance - at TMP we call this Plentiful PTO, and we typically see people take between 25-30 days per year.
- Shutdown between Christmas and New Year.
- Parental leave: 12 weeks’ full pay for primary carers and an additional 50% pay for 12 more weeks. eate a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.
As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.
Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown that some individuals are less likely to apply for jobs unless they meet every qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
