Purpose:
The role of Consumer Panel Service (CPS) Australia's Omni Panel Lead is crucial in driving revenue growth through strategic client acquisition. Positioned as one of CPS largest investments globally for NIQ, the Omni Shopper Panel Lead will spearhead efforts to overcome these challenges by developing and executing a robust commercial strategy and Go-to-Market (GTM) approach. This includes setting and achieving weekly, monthly, quarterly, and annual goals outlined in the Operating Plan (OP). Additionally, the role involves defining and refining the proposition for the Omni Shopper Panel, and guiding product development based on consumer feedback, while identifying new opportunities to enhance market penetration.
Over time, this role is expected to develop a comprehensive understanding of the features, benefits, and value proposition of the Omni Shopper Panel product in Australia market. This includes identifying and addressing client unmet needs and pain points that can be effectively addressed by Omni Shopper Panel. And ultimately, act as trusted advisor for wider commercial team, offering expertise, product knowledge and support throughout sales process.
Reporting to the Australia FMCG Sales Lead with matrix reporting to the Asia Pacific (APAC) CPS Commercial Lead. This role will collaborate extensively with the Australia commercial team consist of Account Development, Customer Success, and Marketing Team; and cross-functional CPS teams such as but not limited to Product, Operations, and Technology. This role requires strong leadership, strategic thinking, and the ability to drive collaboration across diverse teams to achieve shared objectives and propel Australia's Omni Shopper Panel forward.
Key Responsibilities:
- Financial Management
Take ownership of achieving the Operating Plan (OP) targets for Australia Omni Panel Shopping which including proactively identify revenue gaps and devise plans for closing the gap - ensuring achievement of OP is always top of mind.
Coordinate the annual OP setting with targets that are both realistic and ambitious. Ensure accurate forecasting of weekly, monthly, quarterly, and annual OP, in collaboration AD Team.
Take the lead in orchestrating and delivering sales presentation, including managing major RMS & CPS competitive pitches where the Omni Shopper Panel can provide differentiation. This involves leading sales pitches and delivering proposal presentations.
- Commercial Strategy & Go to Market
Lead the development, refinement, and execution of the commercial strategy for the Omni Shopper Panel in Australia, including develop and implement sales plans, focusing on client acquisition.
Devise and implement strategies focused on client acquisition - actively identify new clients to target and outlining actions required to acquire the client. Work closely and influence others to secure support and investment as required aim for the client acquisition.
In collaboration with Cluster Lead and FMCG Sales Lead, encouraging and empowering local ADs to sell Omni Shopper Panel. Act as advisor, offering expertise, product knowledge and support throughout sales process.
- Product & Service Development
Define and refine the positioning of the Omni Shopper Panel in the market, ensuring clear articulation of its overall benefits alongside the core household panel and in comparison, to competitors. This involves creating clarity in rate-card structures and developing compelling sales materials that highlight the unique advantages of the Omni Shopper Panel.
Champion NIQ CPS Omni Shopper Panel product and service to both internal and external clients; ensuring they are informed about the latest developments in the Omni Shopper Panel.
Serve as the primary liaison, representing the voice of consumers in Australia regarding the development of Omni Shopper Panel products and services to ensure alignment between client needs and the product development.
Conduct thorough analysis to identify opportunities for new product developments within the Omni Shopper Panel, such as innovative panel surveys and analytics. Explore new industries or categories where Omni Shopper panel can be offered.
