An exciting opportunity to work for one of the worlds leading iconic brands. Analyse consumer behavior across channels and devices to help brands optimize marketing and advertising performance by audience segment. We are looking for top strategy and analytics talent, dedicated to driving meaningful and actionable analysis and marketing effectiveness.
The Digital Analytics Analyst will own strategic and analytical components of the program planning phase, client marketing and measurement framework creation and value based testing frameworks.
Some of the other responsibilities include:
Set-up and manage reporting structure for operational metrics across marketing
Supporting marketing functions of digital performance, CRM, brand, PR and Social Media
Application of statistical, analytical and data synthesis skills
opportunities that result into improved marketing effectiveness and growth
Use advanced modelling to gain understanding and provide a clear narrative of the drivers/anchors of customer behaviour
Lead marketing
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