Your Impact
Working closely with the Shopper Marketing Manager, this position is responsible for launching the CUB National Game Plan across Brand & Innovation to shoppers in the on and off premise channels for Liquor. Collaborating with the CUB Marketing Team and agency partners youll lead the development, execution and shopper marketing inspiration for both 360 Integrated Marketing Campaigns (IMCs) and NPD Innovation Go to Market launches across our Beer, RTD, Cider and Spirit categories. To achieve, well also ask you to flex your communication and influence against several internal partners including Marketing, Trade Marketing, Sales and Field Sales & Operations teams.
Key Accountabilities:
Leverage your understanding of CUBs brand strategies and channel strategies to support the delivery of CUB Marketing National Game Plan activities that deliver the triple-win (our shoppers, customers, and the CUB business).
Shape and launch big bet 360 Integrated Brand
... Click here to view more detail / apply for Shopper Marketing Specialist Melbourne 3 Sep 2024
