Reporting to our Paid Media Director, you will create impact within our Paid Media team. You'll contribute to guiding media performance and account growth. Your main responsibilities will include activation and optimisation, reporting and insights, testing and data analysis, and client communication across large accounts. ,
Your primary responsibilities will include:
- Collaborate with the appointed digital partner to ensure processes, frameworks and KPIs relating to Paid Social are up to date following the growing use
- You will work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas.
- You will work with the data, planning and other media teams to understand how Paid Social integrates with other media formats and channels.
- Work with data suppliers and other 3rd party data experts to contribute to data visualisation and presentation.
- Interrogate and identify opportunities to build better Paid Social media plans and processes, working in collaboration with appointed digital partners to agree on the best approach.
- You will ensure all work is QA'd and completed to the highest standards.
- Design, deploy and manage basic to advanced campaigns on the different social networks in addition to performing or assisting in validation / audits on campaigns for members of the same team
- Participate in the development of Paid Social media strategies which address the objectives of the client and will enable us to achieve their goals and KPIs
- Ensure that audits and research are utilised to deliver insight-driven/data-driven strategies
- Work with internal & Client Service teams to assist in the smooth implementation of work
- Lead key campaign meetings (internal & client-facing) to represent the social team and provide support and actionable next steps when relevant
- Analyse the performance of campaigns and identifying strategic opportunities, facilitating change to exceed client expectations and KPIs.
- Provide Social Media training to our teams and clients.
- Produce client facing reports, studies and presentations to Jellyfish brand standards.
- Stay abreast of industry trends and all applicable technologies, including developments in – social media, analytics, online marketing, E-commerce and online consumer behaviour.
- Work in collaboration with other media channels.
- Build logical and audience focused media plans.
- Lead the campaign strategy, researching potential marketing channels, analysing competitors, and adopting a test & learn approach.
- Project managing all activity and processes required to proficiently run and create campaigns.
- Manage relationships with partners and communicate account strategy, budgets, and performance.
