At Wilson Asset Management, we are not just about managing investments, we are about making a positive difference to our shareholders and the community. Established over 25 years ago by Geoff Wilson AO, Wilson Asset Management is an investment manager based in the heart of Sydney, Australia. Managing eight listed investment companies (LICs) on the ASX and with funds under management exceeding $5 billion, we represent over 130,000 retail investors. Wilson Asset Management is also the creator and lead supporter of the first LICs to deliver both investment and social returns, Future Generation Australia (ASX: FGX) and Future Generation Global (ASX: FGG).
The opportunity
Reporting to the Corporate Affairs Manager, our Social Media Advisor will be an integral part of our growing, best-in-class shareholder engagement, marketing and communications team. Through social media content, newsletters and digital marketing, the team is essential to Wilson Asset Management’s strategy. Our goal is to establish a market-leading online presence that reflects our strong heritage and to make a positive difference to shareholders and the community.
In this role you will be responsible for developing and executing our social media strategy, with the goal of enhancing the online presence of Wilson Asset Management, building the profiles of our Chairman and investment team, growing the awareness of our brand, products and events, and driving shareholder acquisition and retention.
- Develop and implement comprehensive social media strategies to support our business goals with measurable KPIs.
- Develop a social media calendar in coordination with the Corporate Affairs and Marketing team.
- Stay up to date with industry trends and emerging social media platforms. Recommend and implement innovative approaches to enhance our online presence and stay ahead of competitors.
- Create, curate and manage high-quality, engaging content tailored to various social media platforms such as LinkedIn, Twitter, Facebook and Instagram.
- Monitor comments and respond to inquiries in a timely and professional manner.
- Manage social media advertising campaigns, including budget allocation, targeting and performance analysis.
- Collaborate with internal teams, including the finance, investment and operations teams to ensure cohesive messaging and to integrate social media efforts with broader marketing campaigns.
- Monitor and analyse social media performance metrics, providing regular reports and actionable insights to optimise engagement and growth.
Our Ideal Candidates
- Bachelor's degree in marketing, communications or a related field.
- Minimum 5 years’ experience as a Social Media Advisor or in a similar strategic role, preferably within the financial services or funds management industry.
- A strong understanding of social media platforms, trends and best practices, and will the ability to translate Wilson Asset Management’s investment insights into compelling and timely digital content.
- Excellent written and verbal communication skills with an eye for detail and creativity.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in social media advertising and paid campaigns.
- Demonstrated ability to analyse data and translate insights into actionable strategies.
- Strong understanding of analytics tools and content management systems.
- Experience in crisis management and the ability to handle sensitive situations with professionalism.
- Strong organisational skills and attention to detail.
- The ability to share our content in engaging ways, both in text and visually.
Why Wilson Asset Management?
Join a growing team where every day brings new challenges and opportunities to make a difference. At Wilson Asset Management, we don't just talk about culture, we live it, fostering an environment of curiosity, passion, and teamwork.
Ready to redefine your career? Apply now and be part of something extraordinary at Wilson Asset Management.
