Team Summary
This role based in Melbourne reports to the Senior Director, Client Marketing and is a key member of the Visa marketing team - a high-performing team responsible for our brand health and delivering best in class consumer, B2B, client and merchant marketing to drive business growth across Australia, New Zealand and South Pacific (AuNZSP).
The Senior Manager role is responsible for managing the planning and delivery of marketing activities for a number of our key clients in Australia. Responsibilities include planning, design, implementation and optimisation of acquisition, usage and engagement programs for our client’s Retail and Business bank customer’s Everyday Banking Accounts, transaction accounts and credit card portfolios. For merchant partners, the role is responsible for planning and execution of partnership activations and campaigns. The remit includes full funnel marketing campaign execution from product awareness, consideration, new-to-bank (NTB) acquisition through to onboarding, retention, portfolio and engagement initiatives.
What a Senior Manager, Client Marketing does at Visa:
- Contributes to the planning of an annual marketing calendar for each of our clients and merchants
- Develops communications strategies and integrated marketing campaign plans for our client marketing projects
- Develops marketing services and campaign proposals and the presentation of these to clients
- Project management of marketing programs to ensure we exceed client expectations with our execution and delivery
- Manages the creative and content development of campaigns. Works with agency partners to develop and execute high quality campaigns that are on time and on budget
- Partners with our Marketing team members on campaign components including merchant marketing, creative, media and sponsorships
- Manages the project financial processes and budget
- Monitors results and delivers optimisation recommendations to increase the effectiveness of campaigns
- Contributes to the post implementation report for each client campaign/project reporting on performance, learnings and actions
- Partners with the Director, Marketing BPO for the pipeline management, operating expenses and revenue associated with client marketing campaigns/projects.
- Engages with the Account Executives to keep them up to date on client activities and resolve any queries.
Why this is important to Visa
Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. How we get there is using the 4 building blocks of Innovation, Trust, Access and Prosperity to tell the Visa story through how we bring our brand to life. The Senior Manager, Client Marketing will play an integral role in ensuring we grow our value-added services revenue, help our clients grow the number of active Visa credentials in market, increase customer engagement with Visa branded products and help transform the way the world pays.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
