The Audience Growth & Insights Manager will develop and implement, alongside the Head of Editorial and Managing Editor, the digital strategy for the PEDESTRIAN.TV Editorial team, working to increase audience channels and grow traffic to the website.
The role will involve using SEO, social and eDM best practices and tactics to grow our audience size across digital channels. Your strategy will always factor in brand safety and demonstrates the highest level of accuracy in keeping with Pedestrian Group’s Editorial Guidelines.
You will know the latest news and trends in audience growth, and understand how to make Editorial content stand out.
Reporting to the Head of Editorial, this role requires a high degree of autonomy and an ability to problem solve as platform issues arise.
Day to day you will:
- Work with the Head of Editorial and senior editors to develop and implement audience growth strategies across SEO, social and eDM
- Work with writers and producers to entrench SEO and social best practices into their workflows
- Develop and implement the best systems to share data and insights across Pedestrian Group
- Proactively find and recommend effective solutions across SEO, social and eDM strategies
