Our Total Television Consumer Marketing team is focused on driving audience growth for News, Sport and Entertainment content across Channel 9 and 9Now.
We are seeking a dynamic Marketing Executive to join us on a full-time permanent basis.
Reporting to the Marketing Manager - Audience Analytics and MarTech you will execute and analyse audience lifecycle marketing campaigns and communications that connect our content with Australian audiences and drive positive commercial outcomes.
This is an incredible opportunity as Nine gears up to deliver world-class coverage of the Olympic Games for the next decade, starting with the Olympic Games and Paralympic Games 2024 Paris.
Day to day you will:
Execute and optimise marketing campaigns across the audience lifecycle (acquisition, onboarding, retention, win-back).
Utilise our Customer Data Platform and marketing technology for audience segmentation and multi-channel campaigns (email, mobile push, in-app, digital ads).
Work closely with the marketing and content teams to help ideate campaign creative and content that is fit for purpose across channels and target audiences.
Manage the implementation and optimisation of communications, digital, performance, and social marketing activity.
Apply a test, measure and learn approach to initiatives across all channels
Analyse performance by segment and channel, identifying key opportunities to drive audience retention
Compile and share campaign results, insights, recommendations, competitor intel and best practice examples with the marketing team and stakeholders.
Assist with troubleshooting and escalating MarTech platform technical issues
Develop a deep understanding of our brands, content verticals and audience behaviour
