The Senior Insights Analyst will play a crucial role in analysing and interpreting complex data related to customer facing e-Commerce sites for both our direct to consumer and retail / pharmacy partnerships, and our medical consulting platform. They will be providing actionable insights and recommendations to drive strategic decision-making to support marketing on driving conversion, revenue and prevent churn.
Day to Day Responsibilities:
- Analysing complex datasets related to e-Commerce sites, market trends, telehealth platforms and regulatory frameworks
- Conducting life cycle analysis to better understand the customer journey from acquisition to retention, identifying key touch points and opportunities for intervention to improve retention rates.
- Analysing the performance of CRM campaigns through Braze to assess impact and uplift to key retention and patient metrics.
- Creating target audience segments based on customer segmentation, lifecycle, behaviours and key triggers to increase retention rates.
- Oversee the end-to-end delivery of analytic initiatives related to marketing analytics and become the domain expert in the Data & Analytics Department.
- Collaborate directly with the Marketing teams to comprehensively understand their needs, translating business requirements into technical specifications and strategic plans.
