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Jobs in Australia   »   Jobs in Melbourne   »   Senior Insights Analyst
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Senior Insights Analyst

Montu

Montu company logo

The Senior Insights Analyst will play a crucial role in analysing and interpreting complex data related to customer facing e-Commerce sites for both our direct to consumer and retail / pharmacy partnerships,  and our medical consulting platform. They will be providing actionable insights and recommendations to drive strategic decision-making to support marketing on driving conversion, revenue and prevent churn.

Day to Day Responsibilities:

  • Analysing complex datasets related to e-Commerce sites, market trends, telehealth platforms and regulatory frameworks
  • Conducting life cycle analysis to better understand the customer journey from acquisition to retention, identifying key touch points and opportunities for intervention to improve retention rates.
  • Analysing the performance of CRM campaigns through Braze to assess impact and uplift to key retention and patient metrics. 
  • Creating target audience segments based on customer segmentation, lifecycle, behaviours and key triggers to increase retention rates.
  • Oversee the end-to-end delivery of analytic initiatives related to marketing analytics and become the domain expert in the Data & Analytics Department.
  • Collaborate directly with the Marketing teams to comprehensively understand their needs, translating business requirements into technical specifications and strategic plans.
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