- This is just the start, so dream big
- A great opportunity for a Marketing Generalist to grow their career!
- Join the luxury brand, Langtons as part of Endeavour Group.
The Marketing Specialist for Langtons will play an integral role in driving and delivering marketing and brand activity across owned, paid and earned to attract, grow and retain active customer base.
Sound good? Read on.
Here is a taster of what you can expect in this role:
- Implement marketing and brand activity across multiple channels including email, social, website, advertising, public relations and affiliates; uploading, proofing and scheduling/programming channel plans once communications are approved.
- Assist with briefing internal and external teams/partners on campaign plans, messaging and assets.
- Coordinate and lead photo and video shoots with internal/external photographers and videographers, developing clear and concise pre-production briefs and ensuring alignment with brand standards and visual identity.
- Maintain brand guidelines, monitor brand reputation and ensure cohesive branding across all touchpoints.
- Grow and engage the LANGTONS community through social media platforms, sharing content that builds meaningful connections, moderating user-generated content and building loyalty with the audience.
- Develop and maintain ongoing relationships with journalists, editors, wine critics, producers and key media partners.
- Identify talent for tailored and tactical seeding program across influencers, KOL and wine critics respectively.
- Input into brand performance reporting including campaign analysis and measurement against KPIs, detailing opportunities for optimisation and improvement.
