Job description
We're seeking a highly motivated Marketing Specialist to join our dynamic team! In this role, you'll play a key role in developing and implementing innovative marketing campaigns that drive ridership and promote safe use of our network.
What you'll do:
Develop and execute targeted marketing initiatives for new projects, attracting both frequent and infrequent users.
Create integrated marketing communication strategies that support operational changes, like new timetables, ticketing systems, or service improvements.
Analyse user data and understand audience needs to design effective campaigns across various channels (websites, apps, call centres, on-board displays).
Lead the design, production, and delivery of marketing materials, ensuring they meet agreed-upon budgets and deadlines.
Monitor and measure the success of marketing campaigns, adapting strategies based on ongoing analysis.
Who you are:
A marketing professional with a proven track record of
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