The Director of Marketing and Digital is responsible for enhancing and maximising the profile of Sofitel Noosa Pacific Resort, Qld & Manly Pacific MGallery, NSW and its various outlets. Your base office will be at Sofitel Noosa.
- Digital Marketing: Spearhead digital marketing initiatives across various platforms, including social media, email marketing, SEO/SEM, and the hotel’s various websites. Focus on leveraging digital tools to enhance guest engagement and retention and on-going reporting. A test and learn mindset is required.
- Customer Relationship Management: Oversee the development and enhancement of CRM systems and strategies, across our various outlets, to better understand guest needs and preferences, aiming to personalise experiences and increase guest loyalty.
- Budget Management: Manage the marketing budget efficiently, ensuring optimal allocation of resources across digital and traditional channels for maximum return on investment.
- Team Development: Build, mentor, and lead a marketing team that is proactive and innovative. Foster a culture of continuous learning and improvement within the team.
- Partnership and Collaboration: Establish and maintain productive relationships with external partners, including digital marketing agencies, media outlets, and technology providers, to ensure the hotel remains at the forefront of marketing innovations.
- Content Creation: Oversee the creation of compelling and high-quality content that reflects the luxury and uniqueness of the hotel experience, tailored for specific platforms and target audiences.
- Event Marketing: Leverage significant hotel events and partnerships to create buzz and drive bookings, coordinating with sales teams to maximize exposure and revenue opportunities.
- Brand Management: Uphold and elevate the hotel’s luxury brand identity across all marketing channels, ensuring consistency and high standards in all communications and promotional materials.
- Hands-On Involvement: Actively engage in day-to-day marketing activities and campaign execution, demonstrating a hands-on approach to managing digital platforms and direct marketing efforts. Ensure personal involvement in critical projects to guide the team towards achieving excellence and innovation in all marketing endeavors.
- Interdepartmental Collaboration: Work closely with other hotel departments, such as Sales, F&B and Guest Experience, to ensure a seamless flow of communications and to capitalise on cross-functional revenue opportunities. Facilitate regular meetings and collaborative projects to align strategies and enhance the overall effectiveness of marketing efforts across the hotel.
- Market Analysis: Continuously monitor market trends and competitor strategies to adapt and refine marketing tactics. Utilise data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
