Our Growth Marketing Associate is responsible for driving detailed tactical execution and project management of insightsoftware’ s demand generation and customer marketing programs. In this cross-functional role, you’ll collaborate with enablement, product, sales, and functional areas to influence our marketing efforts and apply best practices for net new sales and customer growth.
Responsibilities: What will you do?
- Own detailed tactical execution and project management of our demand generation and customer marketing programs for assigned products.
- Assist with the development of marketing plans, including researching topics, writing content, executing campaigns, and liaising with marketing operations, design, and digital marketing when needed - ensuring all activities (webinars, emails, nurture streams, etc.) are completed on time and meet expectations.
- Work with marketing operations to monitor campaign performance and report on key metrics, including MQLs, pipeline and bookings to identify areas of improvement continuously.
- Support and work closely with the sales team to ensure marketing-sales alignment, top of funnel campaign awareness & pipeline uplift.
- Contribute to the daily conversation of how to best execute and measure multi-channel marketing campaigns across search, display, social media, video, email, and other channels.
- Perform daily administrative tasks to ensure the marketing department runs smoothly.
Values: How will you get it done?
Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
Growth Mindset – actively pursue new ways of getting things done
Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing
