As the Medical Writer for Montu Brands, you will be responsible for developing high-quality content for a healthcare professional audience.
You will use customer insights and research to strategically plan and write both technical and creative content for a range of print and digital marketing collateral including email, sales detailers, product guides, educational programs, patient profiles and case studies.
Our Medical Writers drive engagement between the brand and healthcare professionals, whilst ensuring that all content aligns with the brand’s tone of voice and industry regulations.
This role requires a creative mindset, strong communication skills, and a well developed understanding of content creation in the healthcare space.
Key Responsibilities:
Medical Content Strategy
Contribute to Montu Brands content strategy
Collaborate with cross-functional teams, including marketing, data, product, and sales, to ensure medical content supports overall business objectives.
Conduct thorough research on medical and scientific topics to gather relevant information.
Work with Brand to establish and maintain brand voice, messaging framework and tone guidelines
Content Creation
Develop medical content, from ideation to publication, ensuring adherence to timelines and quality standards - critical in a clinical environment.
Interpret and synthesise complex data from medical studies, clinical trials, and other sources.
Referencing sources in marketing materials
Proof-reading & copyediting
Work closely with stakeholders to ensure content resonates with a medical audience.
Write clear, concise, and accurate content based on scientific evidence and industry standards.
Creation of high-quality medical content for various formats, including eDMs, medical education, sales collateral, digital content, conference slides, advisory board minutes, articles, blog posts, etc.
Present complex data or messages in a strategically clear, succinct, compelling manner.
Ensure brand voice and tone consistency across all content touchpoints.
Serve as a point of authority and/or source of strategic advice for therapeutic areas.
Reporting & Regulations
Analyse content performance metrics and use data-driven insights to optimise medical content strategy, drive continuous improvement.
Stay abreast of emerging technologies and trends in medical content marketing, recommending innovative approaches to engage target audiences.
Stay up to date with TGA and industry regulations and ensure medical content is adhering to requirements.
Cross Functional Collaboration
Liaising with KOL and other HCPs to ensure content resonates with a clinical audience.
Participate in and run workshops and ideation sessions to assist with content and campaign development.
Collaborate with cross-functional teams to gather necessary information and review drafts for accuracy and completeness.
Work with CRM team to optimise email marketing performance.
Collaborate with Montu Brands and Leafio teams to optimise B2B communications.
Collaborate with Montu Content teams where relevant to identity synergies across departments.
Communication and proactive contact with clients (both marketing and medical staff) when required
