The Marketing Manager for Valuation & Advisory Services, Strategic Advisory, Healthcare & Retirement Living Transactions is responsible for the development, execution, and measurement of the National portfolio’s marketing strategy.
Reporting to the Managing Director and working closely with the broader team, this role will ensure a consistent, timely and strategic approach is taken to all brand and marketing campaigns. This will include, but not be limited to, developing & reporting on a client engagement strategy, preparing high quality submissions and client presentations, internal and external communications, and developing digital collateral such as video, webinar, email, and social media content.
Some of the key responsibilities include the following:
- Develop and execute an annual national marketing plan incorporating digital and client engagement.
- Preparation and coordination of client presentations, submissions, and marketing campaign support.
- Build the senior leaders' profiles, aligned to their unique, specialised personal brand.
- Design and coordinate national lead generation campaigns and develop relevant ROI metrics to measure the success of each campaign and ensure that they are consistently improved upon, cementing our position as industry leaders.
- Support our APAC Client Engagement strategy and work with our Asia based marketing team.
- Act as the custodian of the portfolio content on colliers.com.au and regularly review and update this info. In addition, look to develop other digital initiatives to help the team deliver content and promote themselves to key clients.
- Master all marketing platforms for the portfolio and assist administration staff with ongoing training and support to drive a best-in-class sales and marketing culture.
- Project manage and produce high end proposals / submissions which includes the coordination and formatting of marketing materials, particularly information pertaining to the team’s track record and point of difference.
- Deliver memorable services to all internal clients and external contents.
