Account Based Marketing (ABM) Specialist

Account Based Marketing (ABM) Specialist Lidcombe, NSW An exciting opportunity exists to join one of Australia’s high growth private businesses.More about what you'll doWe are seeking an experienced Account Based Marketing (ABM) Specialist to join our team and lead the development and execution of strategic initiatives targeting SME customers and expanding to mid-market, government, enterprise, key verticals, and prospects. This role involves targeting senior decision-makers, collaborating with sales teams, utilising data and analytics, and crafting personalised campaigns to drive revenue and customer retention. If you're passionate about impactful marketing, we want to hear from you!Key Responsibilities include: Develop and implement effective account-based marketing strategies to engage and convert SME customers, with a roadmap to expand initiatives to mid-market, government, enterprise, key verticals, and prospects. Collaborate closely with sales, marketing, and product teams to identify target accounts, create personalised campaigns to nurture leads and drive customer acquisition and retention. Utilise our marketing automation platform Hubspot to…

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