The Research & Insights Analyst will be responsible for providing reporting, research and insights into the performance of Nine's Digital and Publishing brands to key stakeholders within the company to assist in the growth of audience reach & revenue within the competitive digital and publishing marketplace.
The role sits within the broader Sales Research & Insights team who assist to provide insights across all of Nine’s media assets including Total TV and Total Audio.
Day to day you will:
- Respond effectively to research requests from the sales team and ensure the salesperson understands the research and its application in telling a good sales story for Nine’s Digital & Publishing brands
- Analyse site traffic and find patterns of behaviour that can be leveraged to maximise advertising revenue
- Produce and maintain audience reports and dashboards
- Conduct internal Ad Effectiveness research studies for Nine’s clients including scripting surveys, analysing the data and building presentations of the results
- Use data from industry research tools such as Ipsos Iris Digital Ratings, Roy Morgan, OzTAM and VOZ to provide information to the sales teams for inclusion in proposals and responses to advertising client briefs and to help business strategy
