TRADE MARKETING MATERIALS
- Management of all trade marketing materials including creative briefing and approvals for all titles
- Develop and manage bespoke POS items such as photo walls, corridor takeovers, light projections, stunts.
- Management of all FOH activity including briefing, budgets and creative approvals
CONTENT PLACEMENT
- Work closely with the Head of Partnerships ANZ to ensure the timely and effective development, delivery and placement of bespoke film assets and content including event in theatre materials, co-branded content pieces, digital and social assets to maximise all exhibitor platforms
- Liaise with exhibition contacts on latest material assets available on UPI Media (trailers, one sheets, digital one sheets, digital panel executions
- Work with Media leads on contra placements and reciprocal tagging
CO-OP ADVERTISING
- Work with Media Leads on negotiating co-op advertising opportunities on relevant films.
PUBLICITY OPPORTUNITIES
- Work closely with Publicists to maximise talent access opportunities for on screen ID’s and meet and greets.
TRADE PROMOTIONS
- Work closely with the Head of Partnerships ANZ to evolve theatre-based movie promotions, including, special promotional screenings, premium screen takeovers, movie themed paper packaged popcorn boxes and drinks cups, branded gift cards etc.
- Drive ticket sales incentive promotions with exhibition partners on priority titles.
DEVELOP PROGRAMS FOR THE INDEPENDENT CINEMAS
- Manage relationships & regular communication with independent cinemas incl. opportunities for promotional activity.
- Develop strong relationships with NSW and ACT based exhibition partners and maximise Local Area Marketing activity.
- Work with Independent and to Co-ordinate the regional subsidy support (budget, approvals and creative distribution) for key regional exhibition partners.
BUDGETS & REPORTS
- In collaboration with Head of Partnerships ANZ, Prepare Trade Marketing Strategy for each film.
- Prepare and manage trade marketing budget for each film.
- Prepare post reports on campaign activity – including performance of promotions, presale results etc.
- Preparation of the Trade Marketing Guide for nominated titles.
- Prepare cinema marketing summaries for sales and marketing team.
MEETING ATTENDANCE
- Participate in weekly Sales meetings
- Attend regular exhibition marketing meetings
- Participate in Marketing brainstorms and planning activity and build cinema promotions and programs.
