The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize Global Public Sector (GPS). In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.
What you get to do in this role:
- Define ServiceNow’s value proposition for Global Public Sector, its Solutions and included set of products, globally; create the narratives for the key buying centers
- Help to fuel the growth of Global Public Sector by contributing to scale marketing and selling motions: optimize motions for Public Sector target personas, aligned to mission areas and solutions, sales maturity, market maturity and solution-market fit
- Provide input to compelling content across a variety of asset types (research, white papers, presentations, customer stories, e-books, etc.) and communication platforms ( .com, social, blogs, webinars, email, events, community and more)
- Partner with product management to articulate value propositions and amplify release-related deliverables; ensure alignment between product-level and industry-level messaging and taxonomy; ensure relevance of messaging to industry audiences
- Identify, validate and develop cross-organizational use cases for our products and solutions
- Provide field go-to-market enablement content based upon that team’s strategies for effective selling and value-based selling principles. Relationships include linkages to Partner, Analyst and Client Advocacy teams
- Help drive scale efficiencies across ServiceNow: run communities of practice, participate in planning and interlock meetings, make process improvements, and generally mature the marketing functions upon which you have influence
- Collaborate with linked global marketing teams to create end-to-end marketing programs that drive scale and value, and which are designed with localization in mind (linked teams include campaigns and pipeline demand generation, regional and account-based marketing, public relations, internal communications and brand)
- Act as a spokesperson for ServiceNow solutions to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, events, webinars, industry conferences, and analyst briefings
- Help support key conferences and regional events - including speaker selection, content reviews, and messaging support
- Help develop and deliver sales training content to improve funnel and sales performance
