Digital Activation Manager
Spark Foundry is looking for a Digital Activation Manager to join us in Melbourne. We are one of the fastest growing agencies in Australia and the world.
At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.
You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle challenges through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Intelligence and technology. Big ideas, forensically measured.
All that while being a good human? Sound like you? Sound like where you’d like to be? We’d love to meet you.
WHAT BENEFITS DOES SPARK OFFER?
Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:
- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
- A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- A culture of open feedback and support to reach your goals through our Career Conversations program
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
- Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs
THE PURPOSE OF THIS ROLE
The Digital Activation Manager is responsible for the end-to-end delivery, of digital media campaigns, across one of Australia’s most well-known brands. You will have the ability to grow your career quickly with this innovative and powerhouse brand – working on campaigns that delve into all facets of the digital landscape. This role will help deliver all business reviews, as well as heavily assisting the Digital Activation Director with quarterly business reviews, product development, and assistance with new business. This role must ensure the performance of all client accounts within their team and that clients’ investment delivers against their business objectives whilst also building exceptionally strong relationships with them. The Digital Activation Manager will be responsible for the response and overall quality of the Direct IO & Programmatic response to brief, define campaign KPI’s and measurement of the campaign alongside the delivery of the post campaign report.
The Digital Activation Manager is also responsible for supporting, coaching, developing and overall management of their team to ensure client needs are met.
If you have strong Direct experience with some working knowledge across Programmatic and/or Social, this role will give you a fantastic opportunity to upskill and gain broader digital expertise.
WHAT KEY RESPONSIBILITIES DOES THIS ROLE HAVE?
- Full ownership of client relationship, service, and performance across a tier 1 client - engaging line manager when required in a timely fashion. This includes:
- Leading response to client briefs and building digital media recommendations that achieve strong client outcomes
- Ensuring the team is executing a smooth implementation and delivery of all digital campaigns
- Timely and accurate delivery of ad trafficking
- Excellent data analysis skills and ability to translate insights into actionable recommendations
- Ability to design test and learn framework
- Management of Digital Executives & Coordinators on a day to day basis – identifying relevant training for them
- Responsible and accountable for output of their team
Team & Communication
- Developing strong working relationships with their immediate team and wider agency team
- Full ownership of all workflow, engaging line managers when required in a timely fashion with no errors
- Developing strong working relationships with line manager and able to manage upwards.
- Excellent communication skills with close monitoring & escalation of issues in a timely manner.
Client
- Timely and professional client communication (for example: answering a client email within 24 hour with a courtesy response on all that require additional time).
- Works autonomously to meet client objectives and deliverables via innovation
- Lead client contact, providing key market and business update to clients, business reviews, education sessions and leading responses.
Technical
- Excellent Direct IO, and/or Programmatic and/or Paid Social experience. Significant experience in delivering Direct campaigns to achieve client results.
- Deep understanding of platform features and how it can deliver outcomes for clients.
- Experience using: Google Ads, DV360, CM360 & Meta Ads
- Deep understanding and experience working across Paid Search
- Strong ability in designing and implementing testing framework
- Excellent data analysis, insights and reporting ability translated into actionable improvements for client outcomes
- Keeps up to date and has an opinion on industry trends and beta products for testing.
KEY REQUIREMENTS
- Preferably a university degree or higher education qualifications.
- 3+ years’ experience in Direct IO, programmatic or ad operations role in a media agency or in house
- Experience in managing client communication and relationship as well as a portfolio of clients
- Experience in people management
- Proficient in using: Microsoft Office - Word, PowerPoint, and Excel
- Ideally you have experience across programmatic platforms: DV360, Verizon, TTD, Amobee, Mediamath, AppNexus.
- Experience using CM360 for trafficking and reporting purposes. Experience in other adservers (Sizmek, Flashtalking, Celtra) nice to have but not essential.
- Strong understanding and working knowledge of Australian Media Landscape
- Excellent understanding and working knowledge of digital marketing/advertising
Spark Foundry, as a part of Publicis Groupe believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We encourage applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers, and lesbian, gay, bisexual, transgender and intersex (LGBTI) people.
