Team Summary
This role based in Sydney reports to the Senior Director, Client Marketing and is a key member of the Visa marketing team - a high-performing team responsible for our brand health and delivering best in class consumer, B2B, client and merchant marketing to drive business growth across Australia, New Zealand and South Pacific (AuNZSP).
The Marketing Coordinator role is responsible for coordinating the planning and delivery of marketing activities for a number of our key clients and merchant partners in Australia. Responsibilities include project managing campaigns, liaising with agency partners and internal stakeholders, supporting the marketing team on the design, implementation and optimisation of acquisition, usage and engagement programs for our client’s Retail and Business bank customer’s Everyday Banking Accounts, transaction accounts and credit card portfolios. For merchant partners, the role is responsible for assisting with the execution of partnership activations and campaigns. The remit includes full funnel marketing campaign execution from product awareness, consideration, new-to-bank (NTB) acquisition through to onboarding, retention, portfolio and engagement initiatives.
What a Marketing Coordinator does at Visa
- Contributes to the planning of an annual marketing calendar for each of our clients and merchants
- Contributes to the development of integrated marketing campaign plans for our client marketing projects
- Coordinates and executes seamlessly the creative and content development of campaigns. Works with agency partners to develop and execute high quality campaigns that are on time and on budget
- Project management of marketing programs to ensure we exceed client expectations with our execution and delivery
- Liaises with marketing team members on campaign components including merchant marketing, creative, media and sponsorships
- Assists with project financial processes and budget
- Monitors results and delivers optimisation recommendations to increase the effectiveness of campaigns
- Contributes to the post implementation report for each client campaign/project reporting on performance, learnings and actions
- Engages with the marketing team and client account executives to keep them up to date on client activities and resolve any queries.
Why this is important to Visa
Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. How we get there is using the 4 building blocks of Innovation, Trust, Access and Prosperity to tell the Visa story through how we bring our brand to life. The Marketing Coordinator, Client Marketing will play an integral role in ensuring we grow our value-added services revenue, help our clients grow the number of active Visa credentials in market, increase customer engagement with Visa branded products and help transform the way the world pays.
Additional information
As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.
At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
You're an Individual. We're the team for you. Together, let's transform the way the world pays.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
