- Bring your passion and feel the energy
- 11 Month fixed term opportunity
The Customer Lifecycle Lead for Dan Murphy's will manage and create amazing and effective customer journeys to optimise retention, lifetime value, and customer satisfaction across the Subscription proposition.
Sound good? Read on.
Here is a taster of what you can expect in this role:
- Develop, refine and drive the roadmap, strategy and guide delivery of a customer lifecycle program aligned to business goals through customer insight, segmentation, analytics and purchase behaviour.
- Build loyalty and retention by optimising customer experiences, through product offering, engaging content & using customer feedback to improve the subscription service.
- Developing triggered automated programmes from concept through to execution.
- Working with key stakeholders to build programmes, maintain and add enhancements as required.
- End-to-end development and execution of email campaigns, including the management of campaign sales and customer service communications within strict timelines and sequencing.
- Seek ways to improve the customer journey and lead enhancement projects where necessary, with increasing emphasis on digital experience.
- Be the owner of customer metrics, continuously reviewing and analysing to share with the business and drive KPIs - retention and churn metrics, lifetime spend, purchase frequency, transaction value, first/second/multiple purchase behaviour, product purchase (pre and post) insight.
- You will use data to help drive decision-making, and will use cross-team collaboration and a test-and-learn approach to continually improve the marketing mix for better customer experiences.
