Caleb & Brown is the crypto investor’s expert partner, helping its clients navigate the complexities of investing in crypto assets with a suite of best-in-class personal brokerage, asset management, and research products.
Founded in 2016, we put personalised service, transparency, education, and consumer protection at the heart of everything we do.
Job Description
We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for overseeing and implementing a comprehensive digital marketing strategy for our global cryptocurrency brokerage and asset management businesses.
From managing social media accounts and creating engaging content to executing paid advertising campaigns, you will play a crucial role in enhancing our online presence. The ideal candidate will possess excellent project management skills, be a creative thinker, and be obsessed with building brands.
What you’ll do:
- Plan and execute digital marketing campaigns, including social media, email, and paid search (not including SEO)
- Develop, implement and manage our digital marketing strategy, tactics and calendar
- Measure and report on the performance of all digital marketing activity using analytics tools
- Work with our graphic designer to produce educational and entertaining content.
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- End-to-end management of weekly email newsletters and other email product launches
- Represent marketing on cross-functional strategic projects
- Contribute to the overall marketing strategy
A bit about you:
- Experienced with Facebook, Twitter, LinkedIn, Instagram, YouTube and other social media best practices
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Intermediate knowledge of Google Analytics with the ability to use data to contribute to campaign optimisation
- Excellent copywriting skills with strong attention to detail for spelling, grammar, punctuation and tone
- A keen eye for design
- Demonstrable understanding of what will drive engagement and conversion
- Great interpersonal and communication skills
Requirements
- Tertiary qualifications in business, marketing and/or digital marketing
- 3+ years of experience in a social media management or digital marketing role
- Intermediate knowledge of the crypto landscape and blockchain technology
- Proficiency in Adobe suite, Canva, or Figma will be highly regarded
- Learn from a team of experienced cryptocurrency and traditional finance experts
- Ongoing training and industry development
- Awesome office location in the Silicone Valley of Australia, Cremorne
- Hybrid work arrangement after probation
