- Business Development and Account Management within multiple market segments focusing on increasing demand and conversion.
- Implementation of personal sales call plan program with regular follow up on effectiveness, change where appropriate to respond to market business needs
- Conduct Market Research to source new business
- Proactively selling Accor products and services
- Maintain effective communication with the Director of Commercial providing market intelligence on a regular basis and understanding of competitor strengths weaknesses and ongoing sales activities
- Liaise with Accor National Sales to ensure hotels has access to key accounts and maximise any sales opportunities.
- Assist in developing sales strategies across market segments and implement and monitor effectiveness of same.
- Develop and maintain relationships with third party partners
- Participate and represent hotel at key industry / trade events that will ensure an appropriate return on investment.
- Have a complete understanding of the Hotel’s sales vision, its products, services, and rate structure to fulfil business objectives.
- Maintain existing customer base to ensure their business is retained by building and developing relationships.
- Ensure penetration of existing accounts to establish greater awareness of hotel and group products/series to maximize sales opportunities.
- Identify and convert sales leads into new business opportunities.
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