Why is this an exciting opportunity?
Publicis Worldwide is The Change Company. We’re driven by leading change to unlock growth for brands to make the world a better place.
We are proud to be known as the most creative and connected communication agency in Queensland. We have a portfolio of clients and brands ranging from Queensland-based and focused; to Australian, APAC and global. We’re Australia’s #2 medium sized agency (as named by Campaign Brief 2022) and becoming famous for repositioning brands, creating fame for brands, leading behaviour change and converting communications right through to retail. We’re a channel agnostic creative company and create ideas and solutions that work across owned, earned, and paid channels.
We have a broad variety of clients across a variety of categories including health & wellness, food & beverage, education, tourism, sport & entertainment, auto, and government. We work for our clients to make impact in markets globally, across the APAC region, across Australia and also for Queensland.
As part of one of the world’s leading global networks, we bring together a connected ecosystem of communications including creativity across communications touchpoints, media, digital, data, PR, and CRM.
We built an agency that’s proud to be based in Queensland – the future home of the Olympic Games. We’re attracting people who’ve worked all over the world but believe living in a place with a bit more sunshine and freedom leads to more creativity. We seek to hire people who are curious, instinctive, entrepreneurial, and kind to each other to make change happen.
Sound like you? Read on.
The transformation you will experience
We're in search of an experienced Social Lead to join our team for a 12-month parental leave contract. This is an incredible opportunity to guide and spearhead the growth of our Social Media Department to new heights, bringing the vision to life. Partnering with the Executive Digital Experience Director, you’ll have the scope to shape and implement both organic and paid social media strategies for our diverse client portfolio. Leveraging your expertise in social-first approaches and data-led creativity, you will steer activities that not only captivate audiences, but are also supported by insightful analytics.
You will have the platform to provide thought leadership, defining strategies for social campaign optimisation and fostering the growth of social media within our organisation; all whilst working closely and ensuring a seamless integration with our broader Digital, Strategy and Creative teams. As the Social Lead, you will be deeply engaged in mentoring and guiding teams, driving innovation, staying ahead of industry trends, and continuously advancing the boundaries of what's possible in the realm of Social.
You'll have the opportunity to create a meaningful impact by pursuing results driven outcomes; demonstrate your initiative to boosting our social presence, amplifying brand visibility, and providing exceptional social experiences for our clients.
Key responsibilities
Team leadership
- Lead and mentor a dedicated team of social specialists including two Social Account Managers and one Community Manager, overseeing their performance and career development
- Develop frameworks for workflow and drive collaboration with internal and external media, strategy, and creative teams to ensure seamless integration of social strategies with other marketing efforts
- Work closely with platform, data, and industry partners to ensure the smooth execution of social media campaigns
Client relationships
- Build, foster and maintain strong client relationships, understanding their business needs and delivering tailored social strategies and solutions for impact and growth
- Act as the escalation point for complex campaign, strategic, and client relationship challenges
Social excellence
- Develop, set, and maintain high standards of excellence in social strategy, planning and execution across the team
- Influence creative and strategy teams to create innovative, best-in-class social content.
- Drive the implementation and execution of both organic and paid social activities, content calendar delivery, paid social execution, and detailed reporting, whilst managing budgets and potential scope creep
- Oversee our efforts in fostering and building strong and engaged communities for our clients, supporting them in setting excellence in positive, proactive and crisis management strategies and activities.
- Use analytical thinking and data-driven insights to optimise social activities and provide valuable recommendations to clients and team members alike.
What you’re looking for
- A supportive and collaborative culture
- Clients who are open to be challenged and working progressively.
- Opportunity to fulfil your career goals in a business large enough to accommodate them - we have one of the finest mobility programs GLOBALLY!
What type of person will be successful in this role
- Ideally 6+ years’ experience in social media strategic planning and management
- Exceptional leadership skills with exposure to building, mentoring, and influencing high-performing teams
- Demonstrated success in developing and implementing successful social strategies and communities that drive impact, change, and growth
- Strong understanding of best practices for all existing and emerging social platforms (i.e., Facebook, Instagram, Pinterest, YouTube, TikTok, Snapchat)
- Familiarity with online analytical tools and social scheduling applications, such as Emplifi, Brandwatch, and Google Analytics
- Strong analytical skills and experience in using data and metrics to guide marketing strategies and decisions
- Strong commercial understanding and a proven track record of growing social revenue
- Experience working closely with world-class/world-class brands and clients, understanding their business needs, and delivering tailored social media solutions is highly preferred
- Passionate about staying current with or early adopting social media, PR and digital trends, channels, and best practices
- Has excellent verbal and written communication skills, capable of articulating complex ideas and strategies clearly
Publicis Groupe benefits
Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:
- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
- A creative, fun, and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- A culture of open feedback and support to reach your goals through our Career Conversations program
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
- Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs
Publicis Groupe believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We encourage applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers, and lesbian, gay, bisexual, transgender, and intersex (LGBTI) people. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
