Why is this an exciting opportunity?
Publicis Groupe is a world leader in marketing, communication, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework, it’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide), media agencies (Starcom, Zenith, Performics, Spark Foundry), Digitas, Epsilon, Arc, Prodigious, PMX and PR (Herd MSL). We also have Publicis Sapient driving digital business transformation for our clients.
PMX (Publicis Media Exchange) is the central investment practice for Publicis Media. We’re responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence.
We are a dedicated, passionate, and expanding team, focused on delivering growth by educating and driving adoption of Publicis Groupe solutions including:
- Precision (delivering holistic programmatic value to clients and acting as the guardian of programmatic solutions. These are dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency)
- APEX (an innovative and disruptive investment solution designed to create unique opportunities that deliver tangible business benefits)
- Partnerships (developed both regionally and locally with selected key vendors to provide unique, innovative, and ultimately functional, benefits for our clients. We structure our partnerships to promote true collaboration and best in class work across our agencies)
The transformation you will experience
This is an incredible opportunity to join our centralised PMX team as the Media Intelligence Director. In this newly created role, you will be the go-to source of critical media intelligence for PMX and Publicis Groupe media agencies – analysing, compiling, and curating insights that fuel client outcomes. You will be able to exercise your strong verbal and written communication skills combined with deep expertise in media metrics, currency and strategy including an understanding of media effectiveness research.
Leveraging your existing relationships with key industry organisations including OzTam and IAB, you will have the platform to deliver proactive and insightful intelligence around changes in the media landscape that will impact agencies and their clients. You have the opportunity to build your reputation as the ‘go to’ expert in the field and harness your expertise to drive efficiencies and inspire excellence across Publicis Groupe agencies through the provision of strategic insights from a vast array of data sources and publications.
Depending on seniority, you will report to the Director of Media Insights or, to the Head of Media Intelligence. Your day-to-day responsibilities will centre around the following pillars:
- Marketplace intelligence: Creation and dissemination of marketplace intelligence and thought leadership through written reports and verbal presentations using PowerPoint
- Investment intelligence and market insights: Create centralised market insights collateral, including but not limited to: SMI reports, marketplace updates and opinion pieces
- Media currency support: Support the broader agency teams in managing changes to currency including VOZ, move 2.0, Foxtel currency, etc.
- Media effectiveness support: Support the broader media intelligence team and Director Media Insights in establishing media effectiveness benchmarks through the proprietary Cornerstone platform
- Commercial support: Support the GM Commercial in deal management forecasting and tracking, commercial compliance and education, and value management opportunities
What you’re looking for
- A supportive and collaborative culture
- Stakeholders who are open to suggestions and working progressively
- A role that is not client facing but will contribute enormous value to those who operating at the front line
- Establishing strong connections with media partners and investment teams in the media agencies so there is scope to be involved in interesting strategic work without being beholden to the day-to-day account management issues and troubleshooting
- A career opportunity to develop a best-in-class media intelligence offering within the PMX team
What type of person will be successful in this role
You’ll possess:
- 8+ years in a similar analytical position at a media agency media network, or media consultancy, with the aptitude to elevate out of analytics to provide strong insights
- Strong verbal and written communication skills combined with deep expertise in media metrics, media currency and media strategy including an understanding of media effectiveness research
- Strong skills in data interrogation and insights extraction
- Skills in complex stakeholder management
- Confidence in storytelling and presenting as well as strong writing skills
- A thorough understanding of pricing and value across the Australian media market. Experience across New Zealand would be valuable
- Numerical skills are essential
- Preferably will have experience using media systems Spectra MD, Nielsen AQX, L+J eTAM (Fusion), Roy Morgan Asteroid, etc.
Publicis Groupe benefits
Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:
- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
- A creative, fun, and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- A culture of open feedback and support to reach your goals through our Career Conversations program
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
- Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs
PMX, as a part of Publicis Groupe, believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We encourage applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers, and lesbian, gay, bisexual, transgender, and intersex (LGBTI) people. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
