Your role
This is a hybrid role that encompasses category, supplier and trade functions. The scope of the role is some of Botany Group’s portfolio of brands and will report to the Head of Category.
What you’ll be doing
• Knowledge: Deep level of understanding in how to analyse data to extract meaningful insights.
• Relationships: You will work closely with our suppliers marketing team members and you will extract and integrate all the necessary inputs required to build retailer reviews, brand plans, JBP’s, workshop presentations etc. This includes but is not limited to; obtaining samples, imagery, marketing plans, overseas data/insights, NPD information.
• Marketing: You will help coordinating the marketing activities with our suppliers, and the in-store activations with our Sales teams.
• Brand Planning: Work with our sales team to develop data led strategies to grow our brands in the Australian market (retail sales, purchases, ex-factory sales). These will be linked to both Botany Group’s budget and our JBP targets with the supplier. You will be responsible for formalizing these objectives, strategies and key results into Brand Plans. You will co-ordinate these plans and keep them updated throughout the year. You will track/report on progress and work with the sales team to modify strategies when needed to ensure targets are achieved.
• Reporting: Update all stakeholder reporting (internal and external) in relation to your portfolio in a monthly basis and add the relevant insights on the drivers of performance.
• Presentations: You will be building best in class presentations such as JBP’s, Retailer Reviews and Supplier Updates.
• Analysis: Analyse the performance of our brands and their competitor set to identify new opportunities and develop strategies to achieve targets. You will perform deep dive analysis using the data sets available. These analyses may come from briefs given by our suppliers, our sales team or yourself in your quest to understand performance.
• Forecasting: Together with the sales team and the Head of Category, it will be a joint responsibility to maintain and update accurate forecasts on a weekly basis.
• TTS and BMI spend management: Trade Marketing; tracking and analysing TTS and BMI spend. You will work with the sales team to develop optimal promotional programs and utilization of BMI spend within our given spend parameters. You will also be involved in the claims process, making sure our Co-Op, TTS and BMI spend is claimed back from your supplier.
To be successful you will have:
- High attention to detail and uses facts to support decision making.
- Strong verbal and written communication skills; comfortable presenting.
- Proven experience analysing and leveraging data for powerful insights.
- Track record of delivery & ability to work autonomously, always taking initiative.
- Advanced Excel, IRI, Nielsen, Quantium Data Analysis and PowerPoint skills.
- More than 2 years of experience in Category/Marketing/Shopper Marketing.
- Have a bachelor degree or higher qualification.
Salary: From $100,000 to $110,000 per year
About Botany Group..
Botany Group is a proudly Australian-owned full-service distribution company, dedicated to bringing an exceptional range of brands to Australian retail market.
Our progressive team is balanced by generations of knowledge and expertise. We have the ability to successfully manage small to large global companies with scale.
We pride ourselves on creating transparent relationship that are underpinned by clear financial models, accountabilities and growth opportunities.
With an impressive track record of over 5 years in partnership with Unilever International, we take great pride in being recognized as Unilever’s #1 Global Distributor. Our unwavering commitment has led to unprecedented growth for every brand we represent.
Our team is an extension of our brands’ teams. Because business is personal to us.
This is a hybrid role that encompasses category, supplier and trade functions. The scope of the role is some of Botany Group’s portfolio of brands and will report to the Head of Category.
What you’ll be doing
• Knowledge: Deep level of understanding in how to analyse data to extract meaningful insights.
• Relationships: You will work closely with our suppliers marketing team members and you will extract and integrate all the necessary inputs required to build retailer reviews, brand plans, JBP’s, workshop presentations etc. This includes but is not limited to; obtaining samples, imagery, marketing plans, overseas data/insights, NPD information.
• Marketing: You will help coordinating the marketing activities with our suppliers, and the in-store activations with our Sales teams.
• Brand Planning: Work with our sales team to develop data led strategies to grow our brands in the Australian market (retail sales, purchases, ex-factory sales). These will be linked to both Botany Group’s budget and our JBP targets with the supplier. You will be responsible for formalizing these objectives, strategies and key results into Brand Plans. You will co-ordinate these plans and keep them updated throughout the year. You will track/report on progress and work with the sales team to modify strategies when needed to ensure targets are achieved.
• Reporting: Update all stakeholder reporting (internal and external) in relation to your portfolio in a monthly basis and add the relevant insights on the drivers of performance.
• Presentations: You will be building best in class presentations such as JBP’s, Retailer Reviews and Supplier Updates.
• Analysis: Analyse the performance of our brands and their competitor set to identify new opportunities and develop strategies to achieve targets. You will perform deep dive analysis using the data sets available. These analyses may come from briefs given by our suppliers, our sales team or yourself in your quest to understand performance.
• Forecasting: Together with the sales team and the Head of Category, it will be a joint responsibility to maintain and update accurate forecasts on a weekly basis.
• TTS and BMI spend management: Trade Marketing; tracking and analysing TTS and BMI spend. You will work with the sales team to develop optimal promotional programs and utilization of BMI spend within our given spend parameters. You will also be involved in the claims process, making sure our Co-Op, TTS and BMI spend is claimed back from your supplier.
To be successful you will have:
- High attention to detail and uses facts to support decision making.
- Strong verbal and written communication skills; comfortable presenting.
- Proven experience analysing and leveraging data for powerful insights.
- Track record of delivery & ability to work autonomously, always taking initiative.
- Advanced Excel, IRI, Nielsen, Quantium Data Analysis and PowerPoint skills.
- More than 2 years of experience in Category/Marketing/Shopper Marketing.
- Have a bachelor degree or higher qualification.
Salary: From $100,000 to $110,000 per year
About Botany Group..
Botany Group is a proudly Australian-owned full-service distribution company, dedicated to bringing an exceptional range of brands to Australian retail market.
Our progressive team is balanced by generations of knowledge and expertise. We have the ability to successfully manage small to large global companies with scale.
We pride ourselves on creating transparent relationship that are underpinned by clear financial models, accountabilities and growth opportunities.
With an impressive track record of over 5 years in partnership with Unilever International, we take great pride in being recognized as Unilever’s #1 Global Distributor. Our unwavering commitment has led to unprecedented growth for every brand we represent.
Our team is an extension of our brands’ teams. Because business is personal to us.
