About Us
Founded in 2005, The Property Investors Alliance is one of Australia’s largest integrated real estate group that attributes its success to innovation, the delivery of quality service and long-term commitment to our clients for decades. As a multi-field, cross-industry comprehensive and leading service platform, the business of PIA and the PIA Group involves project listing and sales, property leasing, property management, property transaction, real estate education and other categories. Constantly striving for excellence, PIA and the PIA Group provide market transparency and lead the market through its innovation and technology development, create opportunities for average Australians to access property for investment purposes.
About the role:
We are looking for a Marketing Specialist to provide marketing support to various business units of the Group at both strategic and operational levels. Leading the communications with key external and internal stakeholders of PIA and the Group, propose and implement brand strategies tailored to individual business unit of the Group. The primary objectives of the role are to develop brand communications and manage the day-to-day digital and social media activity as well as the offline campaign for business units of the Group.
Responsibilities of the role include:
- Leading marketing campaign projects (online/offline) for various business units, from planning to execution, exploring new channels and approaches
- Conducting market research for Group’s business units span across industry including real estate, education and platform technology, writing targeted marketing communication plans and formulating precise marketing strategies
- Unearthing the core value of company & Group’s services, building the tailored brand systems (brand positioning, brand image, brand story, etc.), making brand communication plans and executing brand promotion initiatives
- Responsible for establishing and maintaining good cooperative relations with customers incl. investors, developers, individual and corporate client, business partners and expanding other cooperative resources
- Analyzing the marketing and sales/business data, evaluating marketing activities and continuously optimizing and improving integrated marketing plans
- Paying attention to the industry and competitor dynamics, collecting relevant effective information and providing necessary support for the company’s marketing strategies
To be successful in this role, you must have:
- Bachelor’s Degree
- Minimum 2 years’ working experience in a similar role
- Outstanding organizational skills with the ability to plan and prioritize to meet deadlines
- Proactive, enthusiastic and creative thinker
- Excellent bilingual (English & Mandarin) communication and interpersonal skills
- Ability to work in a fast-paced team environment
- Demonstrated good analytical ability and content creation experience, in English, for website, blogs, articles, newsletters, projects/real estate project listing and sales, as well as training material designing
- Proven track record to manage vendors and drive for best result within constraint timeframe
Founded in 2005, The Property Investors Alliance is one of Australia’s largest integrated real estate group that attributes its success to innovation, the delivery of quality service and long-term commitment to our clients for decades. As a multi-field, cross-industry comprehensive and leading service platform, the business of PIA and the PIA Group involves project listing and sales, property leasing, property management, property transaction, real estate education and other categories. Constantly striving for excellence, PIA and the PIA Group provide market transparency and lead the market through its innovation and technology development, create opportunities for average Australians to access property for investment purposes.
About the role:
We are looking for a Marketing Specialist to provide marketing support to various business units of the Group at both strategic and operational levels. Leading the communications with key external and internal stakeholders of PIA and the Group, propose and implement brand strategies tailored to individual business unit of the Group. The primary objectives of the role are to develop brand communications and manage the day-to-day digital and social media activity as well as the offline campaign for business units of the Group.
Responsibilities of the role include:
- Leading marketing campaign projects (online/offline) for various business units, from planning to execution, exploring new channels and approaches
- Conducting market research for Group’s business units span across industry including real estate, education and platform technology, writing targeted marketing communication plans and formulating precise marketing strategies
- Unearthing the core value of company & Group’s services, building the tailored brand systems (brand positioning, brand image, brand story, etc.), making brand communication plans and executing brand promotion initiatives
- Responsible for establishing and maintaining good cooperative relations with customers incl. investors, developers, individual and corporate client, business partners and expanding other cooperative resources
- Analyzing the marketing and sales/business data, evaluating marketing activities and continuously optimizing and improving integrated marketing plans
- Paying attention to the industry and competitor dynamics, collecting relevant effective information and providing necessary support for the company’s marketing strategies
To be successful in this role, you must have:
- Bachelor’s Degree
- Minimum 2 years’ working experience in a similar role
- Outstanding organizational skills with the ability to plan and prioritize to meet deadlines
- Proactive, enthusiastic and creative thinker
- Excellent bilingual (English & Mandarin) communication and interpersonal skills
- Ability to work in a fast-paced team environment
- Demonstrated good analytical ability and content creation experience, in English, for website, blogs, articles, newsletters, projects/real estate project listing and sales, as well as training material designing
- Proven track record to manage vendors and drive for best result within constraint timeframe
