About Twine
We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. Twine's experts get to participate in generating quality datasets at an unprecedented scale. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for all things freelancing.
Our Mission
At Twine, we recognize that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.
About the Role
We are seeking a Content Specialist to play a crucial role in the creation and execution of content across the business and driving online marketing success. With a mix of digital and traditional media, you will be responsible for all things content – from blog posts and case studies to email marketing and digital media scripts – as well as support the business with content execution and campaign management. This requirement is for an IT solutions provider.
Responsibilities:
- Collaborate with internal stakeholders and marketing team to execute content and marketing campaigns to a high standard.
- Ensure all content is executed in line with our brand direction and strategic messages.
- Coordinate and execute content plans, activities, campaigns and content across all marketing and communication channels.
- Provide support to the wider marketing team on corporate and industry award submissions.
- Develop, manage and execute content for the company website’s and internal communication tools.
- Develop corporate brochures, sales enablement tools and general content support for our wider teams.
- Manage content plans and content execution for the company’s newsletter streams.
- Provide campaign and content support across email, website, traditional and digital mediums as per marketing plan to support marketing KPIs and targets
- Execute content as per marketing plan to maximise campaign ROI
- Support content planning for Executive brand awareness initiatives and communication plans
- Generate media releases and other news items for the and its sister brands.
- Previous experience in the technology industry and in a copywriting or content marketing role (minimum of 5 years).
- Strong understanding of SEO best practices and SEO implementation.
- A strong copywriter and content storyteller, with the ability to write content for lead generation activities.
- Creative mindset with an eye for detail.
- Excellent written and verbal communication skills (grammar nerds welcome!)
- Highly organised and able to manage multiple tasks and deadlines
- Excellent stakeholder management skills and the ability to work with stakeholders at all levels
- Self-motivated individual that’s able to work independently as well as collaboratively
- Results and performance-driven, with a focus on continuous improvement
