The Marketing Manager role is responsible for developing and delivering marketing materials to support TAL's Group Life & Retirement's (GL&R) core offering and key campaigns and propositions for TAL’s super fund partners.
This role is focused on supporting the development and leading the execution of our marketing strategy, education and advocacy for key stakeholder groups across TAL’s GL&R Business Unit.
Your key responsibilities will include:
- Leading the development and execution of marketing materials to support our engagement with our super fund (B2B) partners and their members
- Engaging with key stakeholders across the business to understand challenges and consider how the marketing, communications and events team might support the development and delivery of a solution
- Ongoing development and maintenance of the marketing data and proof points library, including engaging with the business for regular audits and updating the library of content and materials with key messaging and proof points.
- Reporting and analysis of the effectiveness of marketing campaigns and deliverables.
