As an Area Visual Merchandiser at H&M, you are responsible for supporting the Sales and Profit goals in your Area by creating a plan to deliver a Great Customer Experience in line with the country.
You ensure your stores have Great Visual Teams by actively working with succession planning, talent and leadership development and structured performance management, based on results, values and leadership.
At H&M, we value the importance of acting in line with our company values. We believe that no matter what role you hold, both what you do and how you do it are equally important.
Some of the key responsibilities of this role are.
Sales & Profit
- You inspire and motivate your teams to deliver excellent indirect customer service in their Stores through 100% implementation of the Commercial Handbook, following up through regular coaching Store visits and feedback, sharing fashion inspiration to educate and inspire your team.
- You ensure your Store VM teams have visual routines in place, (sample picking, planning etc.), to create clear garment presentation and wearable buying suggestions throughout the Store, ensuring that there is a consistently high visual level in Stores that is both inspirational and commercially competitive as well as being in line with the global guidelines and that the visual execution meets H&M’s expectations with the use of the Customer Experience Tool.
- You ensure that you and your team are up-to-date and understand current fashion trends, visual guidelines, styling techniques and competitor landscape in order to anticipate our customers’ needs, whilst following up all sales campaigns and activities according to H&M guidelines.
- You establish best practice on the quantity, condition and maintenance of all Visual Merchandiser materials, visual scheme orders, display stock and interior materials with sustainability in mind.
- You regularly collaborate with your Support Office VMs and Country VM to communicate the visual level in your Area and also support country expansion needs with effective planning for new stores and rebuilds.
People & Team
- Together with the Area HR, you ensure Store Managers work with structured performance management for all Visual Merchandisers and Visual Merchandiser Managers in their stores.
- Together with the AHR, you ensure all VMs and VMMs in your Area receive an annual dialogue, feedback on their performance and a clear development plan or action plan of improvements to be made.
- You evaluate, develop, and map the visual performance of the Store teams in the Area through feedback, coaching visits, training, and workshops.
- Together with your VMMs and SMs you identify visual talent and ensure development plans are implemented accordingly.
- You work actively with succession planning for all visual roles in the Area to ensure a sustainable pipeline.
- You ensure role clarity for all Visual roles in your Area and make sure that all Store Management Teams understand the responsibilities of these roles.
- Together with AHR, you forecast Visual recruitment needs and ensure visual recruitment follows global best practice and guidelines.
- You plan and deliver quality visual training for all visual roles (introduction training, sample picking and styling training)
