Sales Development Representative – H&L Point of Sale and H&LPay (POS) – Australia

We are seeking a highly motivated and dynamic Sales Development Representative (SDR) to join our Sales team. As an SDR focused on Point of Sale, you will play a pivotal role in identifying and qualifying potential leads, initiating contact, and building strong relationships with prospective clients. Your goal will be to drive sales opportunities, contribute to revenue growth, and promote the adoption of our POS solutions. You will assist in qualifying potential H&LPay clients within our existing portfolio as well as with new venues.

Here is a little window into our company: H&L Australia is a leading provider of innovative Point of Sale (POS) solutions, catering to businesses across Australia. Our cutting-edge technology is designed to streamline transactions, enhance customer experiences, and boost overall business efficiency. We are committed to delivering high-quality POS solutions that empower businesses to thrive in the competitive market.

H&L POS was acquired by Valsoft and now operates under the Aspire Software portfolio.  Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

The successful candidate will be based within commutable distance of our office in Melbourne, working in a hybrid work model!

What your day will look like:

Lead Generation:

• Conduct market research to identify potential customers and market trends
• Utilize various channels such as cold calling, email outreach, and social media to generate leads
• Collaborate with marketing to leverage inbound leads and nurture them through the sales pipeline

Qualification:

• Engage with prospective clients to understand their business needs and challenges
• Evaluate potential leads to ensure alignment with the company's target customer profile
• Qualify leads based on established criteria and pass on high-potential opportunities to the Sales team

Communication:

• Articulate the value proposition of our POS solutions to prospects
• Conduct product demonstrations and presentations to showcase the features and benefits of our offerings
• Build and maintain relationships with key stakeholders, understanding their unique requirements

Collaboration:

• Work closely with Sales and Marketing teams to align strategies and share insights
• Provide feedback from the market to help improve product offerings and sales strategies

Goal Achievement:

• Meet and exceed monthly and quarterly targets for lead generation and qualification
• Contribute to the overall revenue growth by converting qualified leads into opportunities for the Sales team

About You:

• Proven experience as a Sales Development Representative or in a similar role
• Familiarity with Point of Sales (POS) systems and the retail industry is a plus
• A bachelor's degree in a related discipline is advantageous but not essential
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively within a team
• Strong organizational and time management skills
• Goal-oriented with a track record of meeting and exceeding targets
• Proficiency in using CRM software and other sales tools
• Fluent in English, both written and verbal, is essential
• Must be legally authorized to work in Australia

Join us at H&L and H&LPay and be part of a dynamic team dedicated to revolutionizing the Point of Sales experience for businesses across Australia.

We would love to hear from you if you are passionate about sales, technology, and making a significant impact. Apply now!

For information about H&L POS, please visit our website at https://hlpos.com

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.

Reporting to the Marketing Director, the role sits within an energetic and enthusiastic marketing team and will suit someone who is a fast learner and multi-tasker, with a keen eye for detail.

You will be responsible for managing marketing campaigns for a number of our B2B events across a broad range of industries. This includes end-to-end campaign management, new marketing initiatives and campaign reporting. 

This role is responsible for ensuring that the events meet respective attendee numbers and generate leads for sponsorship and exhibition sales, achieved through coordinating the marketing initiatives that build awareness of our events and help drive conversions.

Your responsibilities:

• Coordinate the execution of marketing plans for multiple B2B events from start to finish, leveraging internal support and driving collaboration
• Utilise multiple marketing and advertising channels to promote the events, as well as taking the lead on the creative direction, whilst adhering to defined budgets
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Deliver on event revenue and GP targets, as well as various non-financial KPIs
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
• Reach out to publications, associations, and other relevant outlets to leverage their subscriber/member base to increase awareness
• Ensure core messaging is consistently conveyed across all platforms