We are seeking a Marketing Manager for a 12-month max-term contract to deliver upon the brand and acquisition strategy for The Sydney Morning Herald & The Age. You will develop and deliver high-impact ATL and TTL campaigns that that strengthen brand affinity, boost engagement, and grow subscription revenue.

In this role you will develop and execute consumer marketing strategies across paid, owned, and earned channels, leveraging consumer insights and media planning. As a strategic, data-driven, and detail-oriented marketer, you will manage competing priorities and communicate effectively with stakeholders. Collaboration with internal and external creative, digital, and media agencies will be key to delivering compelling, impactful campaigns.

Day-to-day you will:

• Assist the Marketing Lead  in delivering the Metro Brand & Acquisition strategy, through the shaping and delivery of insight-fueled strategic and tactical programs of work.
• Lead campaign strategy, development and execution across all media channels, ensuring alignment with objectives and data-driven results.
• Develop a growth-focused media strategy, optimizing spend across traditional and digital and traditional channels to maximize audience engagement.
• Ensure consistent brand application across the customer journey, providing guidance and maintaining clear brand guidelines.
• Work closely with Tier 1 creative, media, and research agencies to deliver high-quality campaigns under tight deadlines.
• Report on the performance of campaigns and other initiatives, providing insightful and accurate updates to executives in a timely manner. Highlight potential optimisations and adjustments to ensure campaigns continue to meet objectives and drive success.

Reporting to the Marketing Director, the role sits within an energetic and enthusiastic marketing team and will suit someone who is a fast learner and multi-tasker, with a keen eye for detail.

You will be responsible for managing marketing campaigns for a number of our B2B events across a broad range of industries. This includes end-to-end campaign management, new marketing initiatives and campaign reporting. 

This role is responsible for ensuring that the events meet respective attendee numbers and generate leads for sponsorship and exhibition sales, achieved through coordinating the marketing initiatives that build awareness of our events and help drive conversions.

Your responsibilities:

• Coordinate the execution of marketing plans for multiple B2B events from start to finish, leveraging internal support and driving collaboration
• Utilise multiple marketing and advertising channels to promote the events, as well as taking the lead on the creative direction, whilst adhering to defined budgets
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Deliver on event revenue and GP targets, as well as various non-financial KPIs
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
• Reach out to publications, associations, and other relevant outlets to leverage their subscriber/member base to increase awareness
• Ensure core messaging is consistently conveyed across all platforms

As an integral member of ServiceNow’s Global Sales Enablement team, the Sales Enablement Senior Manager of sales coaching programs is responsible for developing and delivering coaching and enablement programs for salespeople across the entire sales journey. The role is focused on developing and delivering programs that elevate sales performance, using our sales methodology and operating framework to coach and train.

Successful candidates will understand standard sales methodology application within a SaaS environment, along with the ability to drive content development, deployment and learning experiences. The ideal candidate will have a strong sales background, considerable experience in coaching and/or training sellers, and sales enablement experience. This is a highly collaborative role that involves working with key stakeholders in Sales and Sales Leadership, as well as across the various Enablement Teams.

Job Responsibilities

The Sales Enablement Senior Manager of sales coaching programs will be responsible for developing and deploying sales enablement programs and initiatives to improve sales effectiveness, sales productivity, and overall sales results.

• Develop and deliver high-impact enablement programs to improve sales capability and drive a culture of sales expertise
• Coach Salespeople in the skills and activities to drive success 
• Support effective use of the ServiceNow sales methodology by delivering virtual and in person classroom training as well as providing sales activity and skills coaching 
• Gather requirements from stakeholders, develop enablement for multiple platforms (eLearning, vILT, ILT, etc.)
• Collaborate with Enablement colleagues across multiple roles (Role Excellence, Regional Leads, Instructional Design, Communications) to develop and deliver high impact enablement content supported by compelling communications
• Manage key stakeholders and subject matter experts throughout the process.
• Analyse the effectiveness of the training plan against stated learning objectives and modify as needed to address opportunities for improvement across the core sales roles
• Deliver training and train the trainer programs in person and/or virtually, to a global audience
• Work with the Program Management Office to align on priorities and consistent messaging to the field
• Collaborate with Enablement colleagues to align on best practices and identify new, creative ways to enhance enablement approach and impact