We are seeking a Marketing Manager for a 12-month max-term contract to deliver upon the brand and acquisition strategy for The Sydney Morning Herald & The Age. You will develop and deliver high-impact ATL and TTL campaigns that that strengthen brand affinity, boost engagement, and grow subscription revenue.

In this role you will develop and execute consumer marketing strategies across paid, owned, and earned channels, leveraging consumer insights and media planning. As a strategic, data-driven, and detail-oriented marketer, you will manage competing priorities and communicate effectively with stakeholders. Collaboration with internal and external creative, digital, and media agencies will be key to delivering compelling, impactful campaigns.

Day-to-day you will:

• Assist the Marketing Lead  in delivering the Metro Brand & Acquisition strategy, through the shaping and delivery of insight-fueled strategic and tactical programs of work.
• Lead campaign strategy, development and execution across all media channels, ensuring alignment with objectives and data-driven results.
• Develop a growth-focused media strategy, optimizing spend across traditional and digital and traditional channels to maximize audience engagement.
• Ensure consistent brand application across the customer journey, providing guidance and maintaining clear brand guidelines.
• Work closely with Tier 1 creative, media, and research agencies to deliver high-quality campaigns under tight deadlines.
• Report on the performance of campaigns and other initiatives, providing insightful and accurate updates to executives in a timely manner. Highlight potential optimisations and adjustments to ensure campaigns continue to meet objectives and drive success.

Sales Development Representative – H&L Point of Sale and H&LPay (POS) – Australia

We are seeking a highly motivated and dynamic Sales Development Representative (SDR) to join our Sales team. As an SDR focused on Point of Sale, you will play a pivotal role in identifying and qualifying potential leads, initiating contact, and building strong relationships with prospective clients. Your goal will be to drive sales opportunities, contribute to revenue growth, and promote the adoption of our POS solutions. You will assist in qualifying potential H&LPay clients within our existing portfolio as well as with new venues.

Here is a little window into our company: H&L Australia is a leading provider of innovative Point of Sale (POS) solutions, catering to businesses across Australia. Our cutting-edge technology is designed to streamline transactions, enhance customer experiences, and boost overall business efficiency. We are committed to delivering high-quality POS solutions that empower businesses to thrive in the competitive market.

H&L POS was acquired by Valsoft and now operates under the Aspire Software portfolio.  Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

The successful candidate will be based within commutable distance of our office in Adelaide, working in a hybrid work model!

What your day will look like:

Lead Generation:

• Conduct market research to identify potential customers and market trends
• Utilize various channels such as cold calling, email outreach, and social media to generate leads
• Collaborate with marketing to leverage inbound leads and nurture them through the sales pipeline

Qualification:

• Engage with prospective clients to understand their business needs and challenges
• Evaluate potential leads to ensure alignment with the company's target customer profile
• Qualify leads based on established criteria and pass on high-potential opportunities to the Sales team

Communication:

• Articulate the value proposition of our POS solutions to prospects
• Conduct product demonstrations and presentations to showcase the features and benefits of our offerings
• Build and maintain relationships with key stakeholders, understanding their unique requirements

Collaboration:

• Work closely with Sales and Marketing teams to align strategies and share insights
• Provide feedback from the market to help improve product offerings and sales strategies

Goal Achievement:

• Meet and exceed monthly and quarterly targets for lead generation and qualification
• Contribute to the overall revenue growth by converting qualified leads into opportunities for the Sales team

About You:

• Proven experience as a Sales Development Representative or in a similar role
• Familiarity with Point of Sales (POS) systems and the retail industry is a plus
• A bachelor's degree in a related discipline is advantageous but not essential
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively within a team
• Strong organizational and time management skills
• Goal-oriented with a track record of meeting and exceeding targets
• Proficiency in using CRM software and other sales tools
• Fluent in English, both written and verbal, is essential
• Must be legally authorized to work in Australia

Join us at H&L and H&LPay and be part of a dynamic team dedicated to revolutionizing the Point of Sales experience for businesses across Australia.

We would love to hear from you if you are passionate about sales, technology, and making a significant impact. Apply now!

For information about H&L POS, please visit our website at https://hlpos.com

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.