Minor Hotels is seeking a Performance Marketing Executive to join our team in a newly created role, based in the Brisbane CBD and commencing in February 2025.

Reporting to the Digital & e-Commerce Marketing Manager, you will drive digital campaign planning, execution, and optimisation while leading customer acquisition strategies across Australia and New Zealand. Your efforts will contribute directly to revenue growth and the success of our brands.

This is an exciting opportunity to be part of a collaborative team, delivering impactful and data-driven performance marketing strategies for a leading hotel group. 

Key Responsibilities Include:

• Develop and implement a comprehensive digital performance marketing strategy.
• Collaborate with external agencies to create and manage Google Ad campaigns, including SEM, metasearch, and display advertising.
• Oversee the creation and management of Facebook and Instagram advertising campaigns in partnership with external agencies.
• Execute and monitor the SEO strategy in collaboration with external agency partners.
• Continuously review and optimise advertising campaigns to achieve target ROAS and other key performance metrics.
• Partner with the Marketing & Brand team to design and execute full-funnel customer acquisition campaigns across the entire customer journey.
• Manage paid listings on third-party websites, affiliate networks, and media platforms.
• Utilise Google Analytics to track and measure marketing performance, focusing on objectives and KPIs.
• Regularly analyse multi-channel performance reports (Search, Social, Ads, Email, Website) and provide actionable optimisation recommendations to sales, marketing teams, and agency partners.
• Conduct conversion rate optimization (CRO) audits, implement A/B testing, and gather user feedback to enhance conversion rates across the brand’s digital channels, campaigns, and assets.

Company Description:

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. And we’re succeeding! As of early 2024, we are supporting 3200+ schools in 60 countries.

Veracross is five product brands in one global tech company

Veracross SIS is a one-person, one-record school management platform

Magnus Health provides cloud-based Student Health Record (SHR) solutions

Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.

Epraise incentivizes student well-being and connects teachers, students, and families.

Firefly provides an online learning space for students and teachers

Position Overview:  

Veracross is seeking a self-motivated, passionate, and highly collaborative Senior Sales Engineer to join our successful sales team. You will report to the Director, Field Sales Operations and work closely with sales, marketing, and product teams on various projects. You will prepare for and perform technical demonstrations for prospects and customers for new logo and upsell Account Executives located in Australia. 

Responsibilities:

•  Report to Director, Field Sales Operations 

• Responsible for working closely with Account Executives to schedule and manage product demonstrations through a defined process in Salesforce. 

• Manage scheduled demonstrations in Salesforce by logging, tracking, and reporting. 

• Responsible for performing product demonstrations of Veracross solution to prospects, customers; champions and buyers within schools located in APAC and are interested in Veracross Solution. 

• Assist in onboarding and training Account Executives on Veracross Solution. 

• Maintain and improve in-depth technical understanding of Veracross products.  

• Assist sales with sales pursuits for our customers and prospects. 

• Assist Account Executive through discovery and initial requirements gathering sessions with customers and prospects, translating key pain points into solution opportunities. 

• Answer a variety of functional and technical questions from customers funneled through the sales team and throughout the demonstration within the sales process. 

• Provide functional and technical responses to customer RFPs, RFIs and other direct requirements. 

• Contribute and participate presenting in webinar series. 

• Bachelor’s degree (BA).  

• 3+ years’ experience in enterprise software sales role in SaaS EdTech company is required. 

• Demonstrated strong presentation skills to key stakeholders within prospective customers. 

• Solid understanding and/or hands-on experience in software applications and web technologies. 

• Can clearly demonstrate high empathy through a proven track record of being an attentive listener, thoroughly understanding customer’s needs, and quickly building rapport.  

• Strong communication skills and excellent interpersonal skills, comfortable interacting with a variety of audiences within the organization. 

• Salesforce experience required. 

• Ability to juggle multiple priorities. 

• Flexible team-player who can partner with all functions of the business, getting team members buy in and feedback with ease. 

• Detail oriented and highly organized with the ability to work independently in a fast paced, high growth environment. 

The best tools to get the job done!

When you join Veracross, you get a brand new Macbook Pro, a 32-inch monitor, and an adjustable desk and Herman Miller chair for the office. There's also an allowance for your setup at home to ensure you're comfortable working there.

Growth opportunities!

Veracross is growing fast, allowing you to own your role and grow with us! Operating within a global team, there are opportunities for professional development allowing your skills to grow as the business grows.

Work/life balance

Management encourages taking hour-long lunches and finishing on time and understands that you have a life outside of work. You can take the day off for your birthday and get a $100-a-year allowance for well-being. Massage, anyone?

Parental leave policy

As part of Veracross parental leave policy, you’re eligible for paid leave as a primary parent and secondary parent when you welcome a new child into your family. This is available after 12 months in a full-time role.

Flexibility

Veracross offers a flexible working environment, including hybrid options to work from home and the office.

Make a difference

Our work makes a positive contribution to our schools, their students and their families around the world!

Snacks, drinks & coffee

Digistorm’s (Veracross) Gold Coast HQ offers a coffee machine, snack bar and fully stocked drinks fridge to keep energy levels high! Vege chips, kombucha, almond milk, cookies; you name it, they have it.

Culture

The Veracross team is fun, relaxed, and sociable, reflected in the casual dress code and social events. The office has an open floor plan, which allows for cross-team communication and a collaborative environment. Join some staff for lunchtime surfing or hit up nearby food spots for a burger by the beach.