Minor Hotels is seeking a Performance Marketing Executive to join our team in a newly created role, based in the Brisbane CBD and commencing in February 2025.

Reporting to the Digital & e-Commerce Marketing Manager, you will drive digital campaign planning, execution, and optimisation while leading customer acquisition strategies across Australia and New Zealand. Your efforts will contribute directly to revenue growth and the success of our brands.

This is an exciting opportunity to be part of a collaborative team, delivering impactful and data-driven performance marketing strategies for a leading hotel group. 

Key Responsibilities Include:

• Develop and implement a comprehensive digital performance marketing strategy.
• Collaborate with external agencies to create and manage Google Ad campaigns, including SEM, metasearch, and display advertising.
• Oversee the creation and management of Facebook and Instagram advertising campaigns in partnership with external agencies.
• Execute and monitor the SEO strategy in collaboration with external agency partners.
• Continuously review and optimise advertising campaigns to achieve target ROAS and other key performance metrics.
• Partner with the Marketing & Brand team to design and execute full-funnel customer acquisition campaigns across the entire customer journey.
• Manage paid listings on third-party websites, affiliate networks, and media platforms.
• Utilise Google Analytics to track and measure marketing performance, focusing on objectives and KPIs.
• Regularly analyse multi-channel performance reports (Search, Social, Ads, Email, Website) and provide actionable optimisation recommendations to sales, marketing teams, and agency partners.
• Conduct conversion rate optimization (CRO) audits, implement A/B testing, and gather user feedback to enhance conversion rates across the brand’s digital channels, campaigns, and assets.

Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 14 brands spanning the country, connecting guests to the land, and to each other. Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.

The Opportunity

The Senior Marketing Executive will support and oversee the planning, development, execution and ongoing management of marketing campaigns for our luxury resort and lodge. This role will manage all creative applications for the brand, website and social media content, hotel collateral and guest materials, brochure content and pre-departure / post-travel communications. This role will work closely with the Journey Beyond Marketing & Communications team on brand positioning and management, new customer acquisition, repeat loyalty initiatives and commercial results contributing to overall business performance.

This role will include:

• Assisting in the development and management of annual marketing plans and budgets
• Work closely with the Group Marketing Manager and wider Marketing and Communications team to develop, implement and execute marketing campaigns across all media channels and platforms (print, native advertising, digital, search, social, radio and OOH)
• Management of campaign media including bookings and material deadlines
• Identifying campaign effectiveness and making recommendations
• Defined plans across key revenue segments for the hotel including; accommodation, restaurant bookings, conferences, events and weddings
• Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports
• Contribute to briefs, production and on-shoot management of all asset capture, e.g. video and still shoots
• Work collaboratively with the in-house design team to ensure campaign creative and all branded collateral is created and executed in adherence to brand guidelines
• Ensure website content is kept up to date and aligned with campaign communication and initiatives, in conjunction with the Digital Performance Manager
• Support the development of a social media strategy, managing the social media calendar, content publishing, ongoing community engagement and management

About you

In this role you will split your time across Monatro and our office in North Terrace, Adelaide. You know how to deliver results through powerful marketing campaigns. You are a passionate marketer with experience in the hospitality and tourism Industry, preferably in hotels. You will have the proven ability to think strategically and deliver operationally. You will have success in managing multiple campaigns and you will have the ability to think differently, creatively and through a guest-centric lens. This role is suited to a Marketing professional ready to enhance their capabilities in the hospitality and tourism industry.

What We Offer 

• Generous discounts on Journey Beyond travel and experiences 
• Study Assistance Policy 
• Employee Referral Policy 
• Parental Leave program
• Purchased Leave policy
• Private Health discounts 
• Employee Assistance Program 
• Discounts on Journey Beyond merchandise 
• Flexible working environment 
  

Join us and contribute to an exciting journey where you'll create unforgettable experiences for our guests!

A Sales Advisor is responsible for delivering the best customer experience that contributes to the store’s sales and profit. As a Sales Advisor, you’ll always put customers first, offer assistance and share your product and fashion knowledge. You’ll create an environment that is easy for customers to shop through store operations and great garment care. You will also share your knowledge and skills with your colleagues, offering help where needed to build positive working environment. 

Key responsibilities: 

• Provide great customer experience. 
• Fold, hang, display and merchandise garments to maximise selling opportunities. 
• Actively process, stock and replenish garments on the sales floor and in the stock room. 
• Open, unpack and label merchandise with security tags. 
• Support customer purchases and returns in the register. 

A Sales Advisor is responsible for delivering the best customer experience that contributes to the store’s sales and profit. As a Sales Advisor, you’ll always put customers first, offer assistance and share your product and fashion knowledge. You’ll create an environment that is easy for customers to shop through store operations and great garment care. You will also share your knowledge and skills with your colleagues, offering help where needed to build positive working environment. 

Key responsibilities: 

• Provide great customer experience. 
• Fold, hang, display and merchandise garments to maximise selling opportunities. 
• Actively process, stock and replenish garments on the sales floor and in the stock room. 
• Open, unpack and label merchandise with security tags. 
• Support customer purchases and returns in the register. 

Sales Development Representative – H&L Point of Sale and H&LPay (POS) – Australia

We are seeking a highly motivated and dynamic Sales Development Representative (SDR) to join our Sales team. As an SDR focused on Point of Sale, you will play a pivotal role in identifying and qualifying potential leads, initiating contact, and building strong relationships with prospective clients. Your goal will be to drive sales opportunities, contribute to revenue growth, and promote the adoption of our POS solutions. You will assist in qualifying potential H&LPay clients within our existing portfolio as well as with new venues.

Here is a little window into our company: H&L Australia is a leading provider of innovative Point of Sale (POS) solutions, catering to businesses across Australia. Our cutting-edge technology is designed to streamline transactions, enhance customer experiences, and boost overall business efficiency. We are committed to delivering high-quality POS solutions that empower businesses to thrive in the competitive market.

H&L POS was acquired by Valsoft and now operates under the Aspire Software portfolio.  Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

The successful candidate will be based within commutable distance of our office in Adelaide, working in a hybrid work model!

What your day will look like:

Lead Generation:

• Conduct market research to identify potential customers and market trends
• Utilize various channels such as cold calling, email outreach, and social media to generate leads
• Collaborate with marketing to leverage inbound leads and nurture them through the sales pipeline

Qualification:

• Engage with prospective clients to understand their business needs and challenges
• Evaluate potential leads to ensure alignment with the company's target customer profile
• Qualify leads based on established criteria and pass on high-potential opportunities to the Sales team

Communication:

• Articulate the value proposition of our POS solutions to prospects
• Conduct product demonstrations and presentations to showcase the features and benefits of our offerings
• Build and maintain relationships with key stakeholders, understanding their unique requirements

Collaboration:

• Work closely with Sales and Marketing teams to align strategies and share insights
• Provide feedback from the market to help improve product offerings and sales strategies

Goal Achievement:

• Meet and exceed monthly and quarterly targets for lead generation and qualification
• Contribute to the overall revenue growth by converting qualified leads into opportunities for the Sales team

About You:

• Proven experience as a Sales Development Representative or in a similar role
• Familiarity with Point of Sales (POS) systems and the retail industry is a plus
• A bachelor's degree in a related discipline is advantageous but not essential
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively within a team
• Strong organizational and time management skills
• Goal-oriented with a track record of meeting and exceeding targets
• Proficiency in using CRM software and other sales tools
• Fluent in English, both written and verbal, is essential
• Must be legally authorized to work in Australia

Join us at H&L and H&LPay and be part of a dynamic team dedicated to revolutionizing the Point of Sales experience for businesses across Australia.

We would love to hear from you if you are passionate about sales, technology, and making a significant impact. Apply now!

For information about H&L POS, please visit our website at https://hlpos.com

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.