Minor Hotels is seeking a Performance Marketing Executive to join our team in a newly created role, based in the Brisbane CBD and commencing in February 2025.

Reporting to the Digital & e-Commerce Marketing Manager, you will drive digital campaign planning, execution, and optimisation while leading customer acquisition strategies across Australia and New Zealand. Your efforts will contribute directly to revenue growth and the success of our brands.

This is an exciting opportunity to be part of a collaborative team, delivering impactful and data-driven performance marketing strategies for a leading hotel group. 

Key Responsibilities Include:

• Develop and implement a comprehensive digital performance marketing strategy.
• Collaborate with external agencies to create and manage Google Ad campaigns, including SEM, metasearch, and display advertising.
• Oversee the creation and management of Facebook and Instagram advertising campaigns in partnership with external agencies.
• Execute and monitor the SEO strategy in collaboration with external agency partners.
• Continuously review and optimise advertising campaigns to achieve target ROAS and other key performance metrics.
• Partner with the Marketing & Brand team to design and execute full-funnel customer acquisition campaigns across the entire customer journey.
• Manage paid listings on third-party websites, affiliate networks, and media platforms.
• Utilise Google Analytics to track and measure marketing performance, focusing on objectives and KPIs.
• Regularly analyse multi-channel performance reports (Search, Social, Ads, Email, Website) and provide actionable optimisation recommendations to sales, marketing teams, and agency partners.
• Conduct conversion rate optimization (CRO) audits, implement A/B testing, and gather user feedback to enhance conversion rates across the brand’s digital channels, campaigns, and assets.

Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 14 brands spanning the country, connecting guests to the land, and to each other. Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.

The Opportunity

The Senior Marketing Executive will support and oversee the planning, development, execution and ongoing management of marketing campaigns for our luxury resort and lodge. This role will manage all creative applications for the brand, website and social media content, hotel collateral and guest materials, brochure content and pre-departure / post-travel communications. This role will work closely with the Journey Beyond Marketing & Communications team on brand positioning and management, new customer acquisition, repeat loyalty initiatives and commercial results contributing to overall business performance.

This role will include:

• Assisting in the development and management of annual marketing plans and budgets
• Work closely with the Group Marketing Manager and wider Marketing and Communications team to develop, implement and execute marketing campaigns across all media channels and platforms (print, native advertising, digital, search, social, radio and OOH)
• Management of campaign media including bookings and material deadlines
• Identifying campaign effectiveness and making recommendations
• Defined plans across key revenue segments for the hotel including; accommodation, restaurant bookings, conferences, events and weddings
• Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports
• Contribute to briefs, production and on-shoot management of all asset capture, e.g. video and still shoots
• Work collaboratively with the in-house design team to ensure campaign creative and all branded collateral is created and executed in adherence to brand guidelines
• Ensure website content is kept up to date and aligned with campaign communication and initiatives, in conjunction with the Digital Performance Manager
• Support the development of a social media strategy, managing the social media calendar, content publishing, ongoing community engagement and management

About you

In this role you will split your time across Monatro and our office in North Terrace, Adelaide. You know how to deliver results through powerful marketing campaigns. You are a passionate marketer with experience in the hospitality and tourism Industry, preferably in hotels. You will have the proven ability to think strategically and deliver operationally. You will have success in managing multiple campaigns and you will have the ability to think differently, creatively and through a guest-centric lens. This role is suited to a Marketing professional ready to enhance their capabilities in the hospitality and tourism industry.

What We Offer 

• Generous discounts on Journey Beyond travel and experiences 
• Study Assistance Policy 
• Employee Referral Policy 
• Parental Leave program
• Purchased Leave policy
• Private Health discounts 
• Employee Assistance Program 
• Discounts on Journey Beyond merchandise 
• Flexible working environment 
  

Join us and contribute to an exciting journey where you'll create unforgettable experiences for our guests!

A Sales Advisor is responsible for delivering the best customer experience that contributes to the store’s sales and profit. As a Sales Advisor, you’ll always put customers first, offer assistance and share your product and fashion knowledge. You’ll create an environment that is easy for customers to shop through store operations and great garment care. You will also share your knowledge and skills with your colleagues, offering help where needed to build positive working environment. 

Key responsibilities: 

• Provide great customer experience. 
• Fold, hang, display and merchandise garments to maximise selling opportunities. 
• Actively process, stock and replenish garments on the sales floor and in the stock room. 
• Open, unpack and label merchandise with security tags. 
• Support customer purchases and returns in the register. 

A Sales Advisor is responsible for delivering the best customer experience that contributes to the store’s sales and profit. As a Sales Advisor, you’ll always put customers first, offer assistance and share your product and fashion knowledge. You’ll create an environment that is easy for customers to shop through store operations and great garment care. You will also share your knowledge and skills with your colleagues, offering help where needed to build positive working environment. 

Key responsibilities: 

• Provide great customer experience. 
• Fold, hang, display and merchandise garments to maximise selling opportunities. 
• Actively process, stock and replenish garments on the sales floor and in the stock room. 
• Open, unpack and label merchandise with security tags. 
• Support customer purchases and returns in the register. 

Vet.CT is seeking a dynamic and experienced Regional Sales & Client Success Manager to join our sales and client success team. This role will be pivotal in driving our sales strategy, fostering client relationships, and ensuring client satisfaction across the APAC region.

The successful candidate will be responsible for managing the full sales cycle from identifying new business opportunities to contract negotiations, as well as implementing strategies to retain and grow relationships with our existing client base. This includes working closely with key stakeholders to understand their needs and ensuring they receive the highest level of service and support.

This role requires frequent travel within the APAC region to meet clients, attend conferences, and represent Vet.CT effectively. You will collaborate with cross-functional teams to achieve business objectives and contribute to the overall success of Vet.CT.

Key Responsibilities

Sales and Business Development:

• Actively generate and close new business opportunities by engaging with prospective clients and following up on marketing-qualified leads.
• Develop tailored solutions to meet client needs by showcasing the value of VET.CT’s product portfolio.
• Represent VET.CT at key conferences, client meetings, and industry events to expand market presence and strengthen relationships.

Client Onboarding and Training:

• Guide new clients through the onboarding process, ensuring a seamless transition and positive first experience with VET.CT.
• Deliver comprehensive training to clients on VET.CT’s services and technology, enabling their teams to maximize product value.

Account Management and Client Success:

• Serve as the primary point of contact for a portfolio of clients, providing proactive support and regular updates on products, pricing, and service enhancements.
• Maintain regular communication to foster strong client relationships, ensuring their satisfaction and loyalty to VET.CT.
• Identify opportunities for upselling and cross-selling additional VET.CT services to meet evolving client needs.

Retention and Risk Management:

• Monitor client engagement and satisfaction to identify potential risks or issues, implementing proactive solutions to ensure retention.
• Collaborate with clients on contract renewals, pricing adjustments, and service improvements to maintain long-term partnerships.

Team Collaboration:

• Work closely with the global Sales and Client Success team to align strategies and share best practices.
• Partner with the North American sales team to deliver a seamless client experience and contribute to regional growth initiatives.

Travel and Client Engagement:

• Travel as needed to meet with key clients, attend conferences, and support business development efforts.

Skills Required

• A results-driven professional with a strong background in veterinary medicine, proven experience in sales, and expertise in client relationship management. Prior experience within the veterinary industry is essential.
• Outstanding relationship-building skills, with the ability to effectively engage with busy veterinarians, tailoring interactions to meet the unique needs of each client
• Persuasive and client-focused, with a strong ability to negotiate while prioritizing the client’s best interests. At VET.CT, we value long-term success over a 'sales at all costs' approach, emphasizing solutions that truly benefit the client.
• Excellent communication and interpersonal skills, with the ability to build trust and rapport with clients and colleagues.
• Proactive and organised, with a proven ability to manage multiple accounts and priorities simultaneously.
• Comfortable working both independently and collaboratively within a global team.
• Willingness to travel within the region as required to meet client and business needs.
• Ideally located in North America, with the ability to work effectively in a remote environment and maintain a high level of productivity and communication.

• 20 days holiday plus public holidays
• Superannuations pension plan
• Employee Assistance Programme
• Company Shares Scheme

Inclusion and Diversity

Vet.CT is an equal opportunities employer and makes all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any characteristic protected by law.