Overview of role

An exciting opportunity to join the Marketing Team has become available within the National Buying department of ALDI Stores, based in Minchinbury. This is a permanent full time opportunity. 

As an Executive Manager (Customer Insights and Strategy), you will be responsible in supporting the success of ALDI marketing and business strategies through the use of data, to drive strategic decision making.

Key responsibilities: 

• Oversee and manage ALDI’s market research, analytics and insights program
• Act as the central ‘knowledge hub’ for all market research and customer insights within ALDI to support strategic decision making
• Coordinate consumer focused quantitative and qualitative research projects
• Recommend and drive strategic improvements to the ALDI business
• Deliver and present consistent, accurate and timely reports to the business
• Encourage stakeholder awareness/engagement regarding customer-centric decision making

And the best part? Every single day at ALDI, you'll know you're making a difference, supporting our mission to help everyday Australians live richer lives for less.

We are seeking a Marketing Manager for a 12-month max-term contract to deliver upon the brand and acquisition strategy for The Sydney Morning Herald & The Age. You will develop and deliver high-impact ATL and TTL campaigns that that strengthen brand affinity, boost engagement, and grow subscription revenue.

In this role you will develop and execute consumer marketing strategies across paid, owned, and earned channels, leveraging consumer insights and media planning. As a strategic, data-driven, and detail-oriented marketer, you will manage competing priorities and communicate effectively with stakeholders. Collaboration with internal and external creative, digital, and media agencies will be key to delivering compelling, impactful campaigns.

Day-to-day you will:

• Assist the Marketing Lead  in delivering the Metro Brand & Acquisition strategy, through the shaping and delivery of insight-fueled strategic and tactical programs of work.
• Lead campaign strategy, development and execution across all media channels, ensuring alignment with objectives and data-driven results.
• Develop a growth-focused media strategy, optimizing spend across traditional and digital and traditional channels to maximize audience engagement.
• Ensure consistent brand application across the customer journey, providing guidance and maintaining clear brand guidelines.
• Work closely with Tier 1 creative, media, and research agencies to deliver high-quality campaigns under tight deadlines.
• Report on the performance of campaigns and other initiatives, providing insightful and accurate updates to executives in a timely manner. Highlight potential optimisations and adjustments to ensure campaigns continue to meet objectives and drive success.

We are seeking an experienced Events Marketing Manager to own Procore’s APAC focused event marketing strategy, management and execution. This role will work on, amplifying our brand and developing the sales pipeline through event marketing projects in APAC.

As an Events Marketing Manager, you’ll be responsible for working with our internal teams, industry organisations, and external vendors to define and deliver event programs that drive pipeline and revenue and offer creative experiences to boost our brand profile. You would be responsible for organising and managing our presence at trade shows, our own-hosted client events, internal events and webinars. You will need exceptional leadership and communication skills, a deep understanding of both in-person and virtual event marketing strategy and operations, and validated experience executing best-in-class owned and third party events. 

You will work closely with key stakeholder teams, inclusive of the Growth & Integrated Marketing Team, Sales and Customer Success. This position will play a pivotal role in lead generation associated with events and must ensure marketing materials and execution aligns with the company’s branding and business objectives.

This opportunity requires an individual with excellent organisation and planning skills who thrives in a fast-growing, high energy, technology-focused environment that demands and rewards leadership, initiative, resourcefulness and individual contribution. 

This position reports into the Sr. Director of Growth & Integrated Marketing and is based in our Sydney office. 

What you’ll do:

• Develop the strategy and execution plans for the right event at the right time based on Procore’s ICP and segment based strategy. 
• Lead the strategic planning of annual third party tradeshows, in partnership with Demand Generation and Campaign Marketing Teams, ensuring alignment with key business objectives and with other stakeholders throughout the organisation 
• Partner and collaborate with the performance, branding, campaigns and web marketing teams around event promotion.
• Manage the event marketing budget and track ROI to fully realise, understand and communicate the impact of event marketing on Procore’s business and lead the measurement and reporting strategy of all events
• Lead and execute internal company-wide events, as necessary 
• Manage external vendor relationships, including overseeing the vendor selection process, negotiating budgets and managing contracts 
• Organise and manage the marketing events calendar
• Willingness and excitement to travel approximately 20-30%.

What you'll bring:

• 12+ years of event management and planning experience, including experience working in a SaaS or B2B technology company.
• Ability to think strategically as it pertains to targeting the ICP via events - both digital and physical, with commercial acumen and understanding of ROI
• Solid understanding of event marketing, management and logistics and history of program development and execution is preferred but can also perform tactical duties as required.
• Effective communicator - both verbal and written - with strong interpersonal skills.
• Experience managing and delivering against multiple projects simultaneously in a very fast-moving environment.
• Creative and innovative with an ‘out of the box’ mindset.
• Self-motivated, proactive contributor.
• Extremely organised with great attention to detail.