Sales Development Representative – H&L Point of Sale and H&LPay (POS) – Australia

We are seeking a highly motivated and dynamic Sales Development Representative (SDR) to join our Sales team. As an SDR focused on Point of Sale, you will play a pivotal role in identifying and qualifying potential leads, initiating contact, and building strong relationships with prospective clients. Your goal will be to drive sales opportunities, contribute to revenue growth, and promote the adoption of our POS solutions. You will assist in qualifying potential H&LPay clients within our existing portfolio as well as with new venues.

Here is a little window into our company: H&L Australia is a leading provider of innovative Point of Sale (POS) solutions, catering to businesses across Australia. Our cutting-edge technology is designed to streamline transactions, enhance customer experiences, and boost overall business efficiency. We are committed to delivering high-quality POS solutions that empower businesses to thrive in the competitive market.

H&L POS was acquired by Valsoft and now operates under the Aspire Software portfolio.  Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

The successful candidate will be based within commutable distance of our office in Adelaide, working in a hybrid work model!

What your day will look like:

Lead Generation:

• Conduct market research to identify potential customers and market trends
• Utilize various channels such as cold calling, email outreach, and social media to generate leads
• Collaborate with marketing to leverage inbound leads and nurture them through the sales pipeline

Qualification:

• Engage with prospective clients to understand their business needs and challenges
• Evaluate potential leads to ensure alignment with the company's target customer profile
• Qualify leads based on established criteria and pass on high-potential opportunities to the Sales team

Communication:

• Articulate the value proposition of our POS solutions to prospects
• Conduct product demonstrations and presentations to showcase the features and benefits of our offerings
• Build and maintain relationships with key stakeholders, understanding their unique requirements

Collaboration:

• Work closely with Sales and Marketing teams to align strategies and share insights
• Provide feedback from the market to help improve product offerings and sales strategies

Goal Achievement:

• Meet and exceed monthly and quarterly targets for lead generation and qualification
• Contribute to the overall revenue growth by converting qualified leads into opportunities for the Sales team

About You:

• Proven experience as a Sales Development Representative or in a similar role
• Familiarity with Point of Sales (POS) systems and the retail industry is a plus
• A bachelor's degree in a related discipline is advantageous but not essential
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively within a team
• Strong organizational and time management skills
• Goal-oriented with a track record of meeting and exceeding targets
• Proficiency in using CRM software and other sales tools
• Fluent in English, both written and verbal, is essential
• Must be legally authorized to work in Australia

Join us at H&L and H&LPay and be part of a dynamic team dedicated to revolutionizing the Point of Sales experience for businesses across Australia.

We would love to hear from you if you are passionate about sales, technology, and making a significant impact. Apply now!

For information about H&L POS, please visit our website at https://hlpos.com

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.

Who are we?

So you might ask, who’s CreditorWatch? Well, we are a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk.

As a commercial credit reporting bureau, we offer a complete suite of credit reporting products and data insights covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections.

We were established in 2010 and most recently were named as one of AFR’s Top 10 Best Places to Work as well as certified by Great Place to Work consecutively across 2022 and 2023.

We saw significant growth in 2023 and that’s not about to change. We are experiencing massive growth this year, scaling at pace, making this the perfect time to join CreditorWatch.

Our Purpose

Empower Australian businesses to trade confidently with their customers.

Our Mission

We aim to be number one in our industry by delivering unique data insights and innovative products.

Your Role & Team

This is a pure B2B Business Development role that is responsible for the entire 360 sales cycle from initial prospecting and hunting through to closing out new opportunities across our Key Account Segment (Clients with turnover >$250M PA). Additionally, your time will be spent managing and nurturing existing accounts (post-close) for up to 12 months, where further upsell/ cross-sell opportunities will exist.

This role reports directly to the Sales Manager – Key Accounts and is a full-time opportunity offering hybrid working conditions based out of our Sydney CBD office.

Some of your responsibilities include and are not limited to:

Strategic Business Development:

• Identify new business opportunities within the key account portfolio and expand relationships across different divisions or subsidiaries.
• Develop and execute territory and account-specific growth strategies to increase wallet share and establish long-term partnerships.

 Solution Selling & Value Delivery:

• Deeply understand CreditorWatch’s suite of products to communicate the value proposition effectively.
• Provide product demonstrations, client training, and value propositions to ensure clients fully leverage CreditorWatch services.

 Client Engagement & Relationship Building:

• Serve as the primary point of contact for key accounts, building strong relationships with stakeholders at all levels, including C-suite executives.
• Maintain regular communication with key clients, ensuring that they are satisfied with the services provided and addressing any issues proactively.

 Collaboration & Cross-Functional Coordination:

• Work closely with the Sales, Marketing, Data Acquisition, and Product teams to ensure smooth delivery of services and continuous product improvement based on customer feedback.
• Partner with the Technical Pre-Sales team to assist in complex solution implementations and provide technical expertise to clients including tenders and RFX.

 Sales Reporting & Forecasting:

• Track and report on account performance, revenue growth, and key sales metrics.
• Prepare and deliver account reviews, sales forecasts, and pipeline reports to senior management.

 Market Awareness & Competitor Analysis:

• Stay up to date with industry trends, market developments, and competitors to provide insights that inform strategy and client engagement approaches.
• Provide feedback to the product team to ensure CreditorWatch offerings remain competitive and meet market demand.

Our ideal candidate

To be successful in the role, you’ll ideally have worked within in a quota-carrying AE role (preferably in SaaS) for at least 7 years, managing complex sales cycles (6-12 months). You will be a natural hunter who enjoys identifying, hunting and closing new business. You’ll have strong communication and problem-solving skills which will enable you to have the right conversations to then uncover the Customer’s needs and provide strong solutions. In short, you need to be resilient, ambitious and nurturing in your approach.

More than just work