Job Description:Lifestyle Furnishing is seeking an Advertising Specialist to lead strategic advertising efforts and support sales objectives. This rol..
Job Description:
Lifestyle Furnishing is seeking an Advertising Specialist to lead strategic advertising efforts and support sales objectives. This role involves planning and coordinating ad campaigns, advising on market strategies, managing media production, analyzing consumer data, and researching market trends. You will work closely with internal teams to ensure advertising aligns with company goals and budget.
Key Responsibilities:
- Policy Development: Compile and verify the company’s advertising policies, ensuring alignment with sales and marketing goals on multiple platforms.
- Campaign Management: Manage and execute advertising campaigns based on the company’s sales and marketing policies, ensuring effective reach and impact.
- Team & Client Liaison: Act as the primary link between the advertising, marketing teams, and external clients to ensure coordinated and seamless execution of campaigns.
- Competitor Analysis: Monitor competitor activities and adjust strategies to stay competitive and capitalize on market opportunities.
- Creative Contribution: Provide strategic input and innovative ideas during team discussions to enhance advertising campaigns.
- Content Creation: Assist in creating and refining advertising content and materials, ensuring they align with the brand and resonate with target audiences.
- Client Interaction: Participate in client meetings to gather detailed information on target markets and campaign objectives.
- Visual Campaign Planning: Develop graphical representations to illustrate the strategic execution of advertising campaigns.
- Reporting: Supply the CEO with detailed reports on advertising campaigns, summarizing performance, reach, and ROI.
- Campaign Evaluation: Review and evaluate the success of advertising campaigns, assessing audience engagement and sales impact.
- Trend Monitoring: Stay informed about industry trends and emerging technologies to continuously enhance advertising efforts.
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Qualifications and Experience:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 2 years of experience in advertising, marketing, or related roles, with a proven track record of running successful campaigns.
- Strong understanding of advertising strategies, market trends, and competitive analysis.
- Experience with digital advertising platforms, content creation, and campaign management tools.
- Familiarity with the furniture or home décor industry is a plus.
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Skills and Capabilities:
- Creative Thinking: Ability to generate innovative advertising ideas and strategies that resonate with target audiences.
- Communication: Excellent verbal and written communication skills to liaise effectively with clients, teams, and stakeholders.
- Project Management: Strong organizational skills with the ability to manage multiple projects and campaigns simultaneously.
- Analytical Skills: Ability to analyze campaign performance and consumer behavior, making data-driven adjustments to optimize results.
- Team Collaboration: A collaborative team player who can work closely with marketing teams, external clients, and other stakeholders to achieve campaign goals.
- Adaptability: Flexibility to adjust strategies based on changing market conditions and trends.
- Technical Proficiency: Familiarity with advertising software, content creation tools, and analytics platforms.
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Benefits:
- Competitive salary with opportunities for performance-based bonuses.
- Comprehensive health and wellness benefits.
- $70K -$80K + Superannuation
- Professional development opportunities, including access to industry training programs.
- A creative and supportive work environment that encourages innovation.
- Opportunities for career growth within the company.
- Employee discounts on Lifestyle Furniture products.
If you are a passionate and results-driven advertising professional looking to make a significant impact, we encourage you to apply for the Advertising Specialist role at Lifestyle Furniture. Join our team and help us drive our brand forward with innovative and successful campaigns!