Reporting to the CRM Manager - Leafio, the role of a CRM Specialist is to support the development, execution, and continuous refinement of multi-channel campaigns and CRM communications that drive activation, engagement and retention.

The CRM Specialist will be responsible for ensuring marketing and CRM campaigns are built, QA’d and delivered on time.

This role will also analyse and report on campaign performance data to improve and optimise key metrics and campaigns.

Key Responsibilities: 

Delivery and Execution 

• Work collaboratively with business stakeholders interpreting brief requirements for delivery.

• Work collaboratively with your team to ensure delivery expectations are clear and on time for delivery. 

• Manage the scheduling, building, copy,  testing, and deployment of communications across the Montu Brands Lifecycle, campaigns, research and surveys.

• Manage delivery progress in workflow tools and team channels.

Marketing Automation 

• Configure and launch complex, data-driven journeys exercising good judgement and strong decision-making.

• Provide technical support and recommendations on conditional logic, segmentation and topics related to Marketing Automation tools, as well as troubleshooting issues.

• Assist in maintaining our CRM and Marketing Automation tools, best practices and procedures,  including data management, privacy standards and system updates.

• Work collaboratively with IT and tech teams on requirements and participate in solution designs and concepting.

Customer Data Analysis and Reporting

• Utilise multiple data sources to generate insights and understand results.

• Utilise data to segment and target audiences effectively, personalising communications. 

• Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies.

• Analyse campaign data to identify trends and provide insights.

• Report on key performance insights and propose future improvements for review.

Data governance and compliance 

• Safeguard the brand through Privacy and SPAM act compliance and best practice. 

• Stay up to date on legislation changes and educate stakeholders.

• Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.

• Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.

Braze Super User

• Be a Braze expert, guiding internal stakeholders on platform utilisation and optimisation.

• Leverage Braze’s full capabilities to enhance technical performance and personalisation.

• Ensure that technical problems (including across platforms) are resolved efficiently, minimising any disruption to campaign execution for the CRM team.

Objectives and Key Results (OKRs) 

• Deliver on individual and set team OKRs as determined by the business 

About the Role: 

• Assist in defining the strategy for the future direction of disputes management within Cuscal   

• Design propositions that will continue to add value and relevance to Cuscal and our clients. 

• Provide recommendations, options and solutions in line with product roadmaps for new and enhanced features to both new and existing products and services.  

• Work closely with Product Owners to ensure the vision of the products and services are achieved. 

• Craft and maintain documents and other artefacts associated with Shared Services products and services that ensures they are clear and digestible as they will be a resource used by both internally across other domains and with our clients.  

• Manage as required, a selection of vendors who provide the applications and services that underpin Shared Services functions.   

• Ensure that there are clearly defined product requirements, SLAs aligned to market needs, pricing models and distribution channels.  

• Manage the integration of new product development or product change into existing processes. 

• Evaluate product competitiveness to enhance business impact and product profitability.  

• Ensure that all products, services, and activities are compliant with all forms of regulation, legislation and/or policies.  

• Understand the relationship between Shared Services, our clients and the other product domains and where Shared Services becomes involved.  

• Monitor projects to provide recommendations and solutions in line with product roadmaps. 

• Develop, prepare, and deliver presentations or communications on products and services to clients and other interested parties to assist in the education process and marketing of Cuscal’s products.   

• Stay up to date on industry trends and new developments in payments technology to help improve payment processing efficiency. 

About You: 

• Experience in the Australian payments landscape, specifically, the management of disputes processing.   

• At least 3 years’ demonstrated experience in product management including demonstrated experience in development and execution of product management tactics. 

• A desire to walk in the shoes of our clients as you identify areas to add value and drive these to conclusion.   

Join us at the forefront of payments 
  
Why Cuscal? 
We are in the rapidly evolving world of payments, and we are committed to providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. We support our colleagues with flexible work arrangements through our hybrid model whilst also offering a wide range of educational, financial, lifestyle, health & wellbeing benefits. 
 
Next Step 
If you think this role is the right fit for you, we invite you to apply. Let’s explore who you are and what drives you. We’d love to share our vision for the future of the payments sector. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert. 
    
Cuscal does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Cuscal employee, location or address. 

Are you an innovative product manager with a passion for incubating new ideas and driving them to market? Shift is looking for a Product Manager to spearhead the launch of new products and manage their growth until they reach scale. As part of our dynamic team, you'll have the opportunity to bring fresh products to life, test market hypotheses, and help shape the future of our product offerings.

What you'll do: 

• Manage 2-3 new products simultaneously, overseeing all stages of the product lifecycle from market research to scaling.
• Identify and define new target markets and serviceable segments for product opportunities.
• Develop a strong market thesis, clearly articulating what Shift can offer SMEs that current solutions don’t.
• Design initial product concepts and organisational structures to maximize the chances of success while managing acceptable levels of risk.
• Translate product ideas into detailed, actionable requirements, ensuring smooth execution from concept to market launch.
• Coordinate necessary organisational changes (e.g., hiring, team expansion, systems updates) to support product launches and ensure the right resources are in place.
• Work closely with cross-functional teams to execute on the product vision, driving alignment between product, design, development, and operations.
• Iterate quickly on product features and design to achieve Product-Market Fit, testing and refining the product based on customer feedback.
• Continuously improve the product, incorporating insights from customer usage, market trends, and competitor analysis to optimize the market fit.
• Make data-driven decisions on whether to scale the product as a core offering or exit the market if the product fails to gain traction.
• Ensure regular communication with stakeholders to provide updates on progress, iterations, and strategic decisions.