This role reports to the Director, Visa Consumer Marketing and Partnerships AUNZSP and will be a key member of the Visa Marketing Team. A passionate group with a high-performance culture responsible for our brand health and delivering best in class consumer, client and merchant marketing and B2B marketing to drive business growth across Australia, New Zealand and South Pacific (AuNZSP).

Supporting the Senior Director and Director Consumer Marketing and Partnerships, the Senior Media Manager is responsible for developing, implementing, and optimising programmatic and social B2C campaigns across that drive growth for our Visa brand. 

This role will support the expansion of our Media Advisory and Execution capability within our Marketing Services function through selling and executing engagements that help Visa’s clients (Issuers, Merchants, Acquirers, Fintechs) strengthen their business.  

What a Senior Media Manager does at Visa:

• End-to-end campaign management. Plan and implement client campaigns across demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk, as well as Google ads that are aligned with client’s campaign brief and KPIs.
• Manage & optimise budgets, establish bidding strategies, and targeting tactics to achieve campaign objectives while maintaining efficiency. The specialist should also be able to recommend platforms for consideration, and set target bids.
• Ensure creative assets provided are compliant with platform guidelines and best practices.
• Vendor management and negotiation (ie SSPs, ad exchanges, data providers) for private exchanges (PMP) programmatic guaranteed (PG)
• Create insightful and actionable reports to increase the effectiveness of client campaigns
• Work closely with Media Agency to ensure successful tracking and delivery of holistic campaigns (with Agency trafficking team).
• Set up in-housing workflows and templates from scratch. Ie work with vendors to set up platforms, establish ad ops process and work logs, automate media plans, reports and establishing timelines
• Contributes to the development of marketing services proposals and the presentation of these to clients
• Contribute to client sell in proposals, presentations and media implementational responses. 
• Partners with the Director, Marketing BPO for the pipeline management, operating expenses and revenue associated with client marketing media projects.

This role provides subject matter expertise across a continuously changing industry for Visa and our clients and will be responsible in delivering solutions to address these changes. 

Why this is important to Visa

Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid.  How we get there is using the 4 building blocks of Innovation, Trust, Access and Prosperity to tell the Visa story through how we bring our brand to life. The Senior Manager, Media, Consumer Marketing  & Partnerships will play an integral role in ensuring we are delivering world-class Media outcomes for Visa and our clients, help our clients grow the number of active Visa credentials in market, increase consumer engagement with Visa branded products and help transform the way the world pays.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

What you will be doing

As the Senior Manager, Paid Media, you will be a core member of the Growth Marketing team and will be instrumental in building, leading and driving our digital and above the line paid media strategies. You will be a hands-on paid media expert with an inquisitive and growth mindset, constantly looking for growth and testing opportunities to deliver commercial outcomes. You will bring an advanced understanding of paid media activities across all core channels and platforms, such as, but not limited to, SA360, DV360, Meta, and ATL Media Buying.

This role is a unique opportunity, combining strategy and hands-on tactical execution, and the ability to shape the direction of our paid media strategy and team.

• Lead, execute and manage best in class, high performing digital media campaigns, from strategy to execution through all relevant channels and media buying methods. This includes, but is not limited to: Paid Search (SA360), Meta Ads, DV360 and other Programmatic platforms
• In collaboration with the broader marketing team, in particular the brand, creative and analytics team, strategize, lead, execute and manage best in class, high performing Above the Line marketing campaigns through all relevant media buying methods and channels, such as OOH, Radio, and TV
• Build and manage relationships with key partners, including but not limited to: Google, Meta, Programmatic Platform Partners, Media Networks, Partners and Agencies
• Seek out and identify innovative media opportunities and look to implement and test these to drive commercial outcomes
• Work closely and collaboratively with the marketing data analytics team, reporting on performance against targets and to uncover growth opportunities and actionable insights aimed at delivering continuous improvement
• Working side by side with the App Strategist, build, execute and manage our app growth and retention plans
• Working in collaboration with the marketing automation team to build cross-channel customer journeys
• Proactively source external and internal audience and market insights to inform program planning and direction
• Own and manage a constantly evolving a/b testing roadmap that considers audiences, bidding, creative, new ad formats, new channels, landing pages and more, to constantly optimising campaigns to their objectives
• Work in collaboration with the in-house creative team to ensure campaigns are utilising effective and optimised creative that cut-through
• Lead, manage and develop a high performing team of SMEs in performance and brandperformance marketing, as well as app strategy
• Champion and be the leading subject matter expert in paid media, both ATL and BTL across the business – work with the marketing team and the broader business to ensure we are at the forefront of paid media across brand awareness, performance, programmatic, brandperformance
• Stay across and share among stakeholders the latest paid media trends and industry developments, and adapt strategies where applicable