This opportunity sits within the digital pillar of Nine, where the focus is driving advertising effectiveness for brands across the suite of Nine digital assets such as nine.com.au, 9Now, 9Honey smh.com.au, afr.com.au and theage.com.au.

At the core, you will be accountable for end-to-end campaign management of Digital Ad campaigns, including but not limited to: approving bookings, monitoring campaign performance, deploying optimisation tactics to deliver budgets and technical troubleshooting.

By developing and nurturing a collaborative relationship with your sales patches and providing the highest level of service and project management, you will drive successful campaign delivery outcomes.

Day to day you will:

• Collectively prioritise campaign launches across your list of dedicated sales teams, ensuring a smooth go live process that is in-line with our Service Level Agreements
• Implement optimisation tactics as required throughout the lifetime of the campaign to maximise delivery and revenue
• Make calculated decisions in adjusting inventory and data mixology to achieve campaign objectives and maximise revenue
• Collaborate with Nines digital sales teams to resolve technical or delivery issues
• Run ‘In Progress’ meetings with the Sales team to ensure they are on track
• Provide end of campaign reporting insights, data analysis and recommendations to promote revenue growth

Help us deliver amazing digital experiences.

Overview

Working with design and branding studios, agencies and select direct clients, Bone Digital operates in the thick of the creative services sector in Melbourne, Australia. Being a boutique, high quality, value-based, and low-risk service provider to the sector is Bone’s reason for being.

As a Digital Producer, you’ll excel in balancing strategy with precision project management. Your track record in delivering exceptional digital projects, including website builds, updates, and bespoke development, will be essential in guiding a team of developers to execute client visions seamlessly. Your role involves making quick, informed decisions, proactively managing project risks, and optimising processes for maximum team productivity and efficiency.

You’ll bring strong communication skills, confidently distilling complex technical details into clear, client-friendly insights. Organisational mastery is a must—you’ll be able to prioritise, adapt, and provide clarity even under pressure, ensuring all project goals, budgets, and timelines are aligned and met.

We’re also talking about building technical expertise in the platforms Bone uses, and being able to explain this in a simplified way to all clients and partners. You’ll be leading the charge to ensure all project goals, budgets and timelines are executed seamlessly, as well as providing effective planning and documentation to guide this.

Key Accountabilities

• Vision and Planning
  Bring a strategic approach to each project, with the ability to develop clear, actionable plans that align with client goals and broader business objectives. Anticipate project needs and effectively balance scope, budget, and timelines to achieve optimal outcomes.
• Product-Centric Approach
  Apply a product-oriented mindset, focusing on delivering value that enhances user experience and meets client expectations while aligning with long-term strategic goals.
• Risk Management
  Proactively identify potential roadblocks, skillfully mitigating risks, and adapting plans as needed to ensure projects stay on track and maintain quality standards.
• Clear Communication
  Communicate confidently and clearly, translating complex project details into understandable insights for all stakeholders. Set realistic expectations and provide regular, transparent updates on project progress, changes, and outcomes.
• Trust and Partnership
  Build strong, trusting relationships with clients, creative partners, and internal teams, establishing yourself as a reliable point of contact and strategic advisor throughout each project’s lifecycle.
• Team Collaboration
  Foster productive collaboration within the team, providing direction and support as needed to maintain alignment and ensure everyone works effectively toward shared goals.
• Process Development
  Continuously identify opportunities to enhance workflows, documenting best practices and driving improvements that increase team efficiency and project consistency.
• Resource Management
  Make efficient use of both internal and external resources, aligning the right skills to the right tasks while ensuring quality and adherence to budgetary constraints.
• Accountability and Initiative
  Take ownership of deliverables and outcomes, demonstrating a proactive approach to maintaining high standards and completing tasks that drive project success.
• Learning Agility
  Embrace opportunities for ongoing professional development, staying informed about industry trends, digital production tools, and best practices to bring added value to each project.
  

Selection Criteria

1. Project Management Experience

• Minimum of two years' experience in digital production, product management or project management, with a track record of delivering projects on time, within budget, and to a high standard.
• Demonstrated ability to manage multiple project scopes, timelines, and budgets effectively, with solid organisational skills and attention to detail.

2. Strategic Mindset

• Experience in development-focused roles or familiarity with product strategy principles, with an ability to align project outcomes to business objectives and client needs.
• Strategic thinker who can see the bigger picture while ensuring that projects meet immediate client needs and deliver high-quality results.

3. Stakeholder & Relationship Management

• Strong interpersonal skills, with an ability to build trust with both internal and external stakeholders, fostering positive and productive relationships.
• Excellent communication skills, with an ability to convey complex information clearly and effectively, tailoring messaging to various audiences.

4. Programme Proficiency

• Proven experience in recognising potential risks early, pivoting strategies as needed, and implementing solutions that enhance process efficiencies and support seamless project progression and team productivity.
• Ability to manage external vendors and align them with project requirements, budget constraints, and quality standards.

5. Adaptability & Team Collaboration

• Eagerness to continuously upskill and adapt to new tools, trends, and processes within digital production and project management.
• Proven ability to work well in a collaborative team environment, supporting colleagues and contributing to an inclusive, productive workplace.

The Bone is a collaborative environment where we enjoy;

• Working with incredible clients
• Talented team who share and learn with each other.
• Work from home two days a week
• The option to work from anywhere in the world for up to 2 weeks a year
• Work from our office in the vibrant Collingwood Yards precinct

We are looking for a dynamic Digital Copywriter to join our growing B2C Marketing team, to craft compelling and impactful copy across a wide range of campaign touchpoints. 

Reporting into the Director of Copy, the Digital Copywriter will be responsible for developing engaging, brand-consistent messaging for Out of Home (OOH), Broadcast Video on Demand (BVOD), radio, social media (paid and organic), eDMs, the company website, campaign landing pages, some PR materials, activations and presentation decks. 

The successful candidate will work closely with cross-functional teams to ensure all copy meets the highest creative standards while driving engagement, brand awareness, and conversion across multiple platforms.

Key Responsibilities:

• Campaign Copy Development

  • Develop clear, persuasive, and on-brand copy for various campaign touchpoints, including OOH, BVOD, radio, social media (paid and organic),eDMs  and the company website.

  • Collaborate with designers, marketing teams, and other stakeholders to ensure copy aligns with the visual direction and overall campaign objectives.

  • Write and optimize campaign landing pages to enhance user experience and drive conversion.

• Social Media and Digital Copy

  • Develop copy for social media channels (both paid and organic) that resonates with target audiences and drives engagement.

  • Adapt messaging to suit different formats and platforms, ensuring the tone and style are appropriate for each channel.

  • Monitor social media trends and incorporate them into copy strategies when applicable.

  • Collaborate with the social media team to ensure timely and impactful copy for scheduled posts, campaigns, and activations.

•  Collaboration and Stakeholder Management

  • Partner with creative, marketing, and product teams to align messaging with brand guidelines and campaign goals.

  • Work closely with the Director of Copy to receive feedback, revise copy, and ensure all messaging meets the highest creative standards.

  • Assist in brainstorming sessions to generate fresh, innovative ideas for campaigns and initiatives.

  • Contribute to content planning and strategy development.

• Content Optimization & Brand Consistency

  • Ensure all copy is optimized for both user engagement and SEO across digital touchpoints, including website content and campaign landing pages.

  • Stay informed about industry trends, tone of voice innovations, and best practices in digital and traditional media.

  • Monitor social media trends and incorporate them into copy strategies when applicable.

  • Continuously review and refine copy to ensure it remains aligned with evolving brand objectives and messaging.

• Campaign Tracking & Performance Evaluation 

  • Collaborate with the marketing team to assess campaign performance through analytics and provide insights for future improvements.

  • Revise and optimize copy based on feedback and performance metrics to improve campaign effectiveness.

• Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs):

  • Deliver on individual and set departmental OKR and KPI’s as determined from time to time.

• Continuous Improvement, Safety and Compliance:

  • Continuously learn from successes and failures to refine and enhance improvement strategies.

  • Actively participate in training (including mandatory training) and professional development sessions to enhance skill set.

  • Observe, understand and comply with all Occupational Health and Safety Legislation, Regulations, Codes of Practice, Policies, Procedures and directives.

  • Be proactive and responsible for own actions, and adhere to compliance requirements relevant to your position (eg. legislation, policy and guidelines).